Department of Mass Communications

Dr. Anjum Zia

Dr. Anjum Zia
Dr. Anjum Zia

Chairperson
Professor
Department of Mass Communications
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Experience   

1)    29-05-2012 to till date
Associate Professor/ HOD
Department of Mass Communication
Lahore College for Women University Lahore

02)  07-02-2009 to 28-05-2012
Assistant Professor (Tenure Track System)
Department of Mass Communication
Lahore College for Women University Lahore.
03)   2006 to 2008
Researcher
Public Service Broadcasting
Asian Media and Information & Communication     Center, Singapore

04)  01-01-1999 to 06-02-2009
Assistant Professor
Department of Mass Communication
Lahore College for Women University Lahore

05)  28-05-1989 to 31-12-1999
Lecturer
Department of Mass Communication
Lahore College for Women University Lahore

06)  1988 to 1989
Research Officer
Lahore Chamber of Commerce & Industry, Lahore

Honor and Awards

01)   2017 PHEC Awarded 0.460 million (Int. Conference of  Social Sciences & Humanities 2012)

02)   2013    HEC awarded  Post Doctorate Scholarship

03)   2011 HEC awarded Best University Teacher  Award

04)   2011 Idara Frogh-e-Taleem, Punjab  awarded Frogh-e-Taleem Gold Medal Award

05)   2010 Azeem Ara Foundation presented  excellent Performance Gold Medal

06)   2008   Institute of Communication Studies, University of the Punjab Lahore awarded Journalism Fourth Estate Award

07) 2005 PC-I of Rs. 39 million prepared and executed for Strengthening of Dept. of Mass Communication, LCWU

Memberships

01)  Member, Board of Studies, Government College University Lahore, (GCU)

02)  Member, Board of Studies, Beacon House University Lahore, (BNU)

03)  Member, Board of Studies, Government College University, Faisalabad

04)  Member, Board of Studies, University of Gujrat

05)  Member, Board of Studies, Virtual University, Lahore

06)  Member, Board of Studies, Hazara University, Mansehra

07)  Media Relation, Incharge, LCWU

08)  Incharge, Campus Radio, FM 96.6, Voice of LCWU

09)  Member, National Curriculum Revision Committee, of Mass Communication, Higher Education Commission

10)  Member, Advisory Committee of Academia to assist the Press Council of Pakistan (PCP) on the issues relating to the Media Ethics, their promotion and inclusion of ethics in curriculum etc. and to give recommendations in this regard.

11)  Founder Member/Secretary Citizen Media Commission

12)  Member, Council of Complaints (PEMRA), 2006-9

13)  Member, Pakistan Telecommunication Authority (PTA) advisory Committee 2008-9

14)  In-charge Communication Forum, Lahore College for Women University, Lahore.

15)  Press secretary, Lahore College Associates (LCA).

16)  Paper-setter and examiner of Public Service Commission for PCS/CSS

Member Editorial Board and Reviewer of Research Journals

  • Journal of the Research Society of Pakistan. University of the Punjab Lahore. ISSN 0034-5431. 
  • Journal of Agricultural Research.
  • Journal of Arts and Social Science. LCWU

Publications

  • Copy Writing Elements and Brand Relationship: An Analysis of the Language of Print Advertisement (Global Social Science Review) (GSSR)ISSN 2520-0348

  • A public Opinion about the role of Pakistan Entertainment Channels in Accordance with the Ideology of Pakistan Journal of Pakistan Vision ISSN- 1681-5742

  • An Experimental Study on Interplay of Direct Anti-Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking Global Social Science Review (GSSR) ISSN 2520-0348

  • Re-contextualizing the 18th Amendment: Working of Federalism in Pakistan Journal of the Research Society of Pakistan ISSN 0034-543

  • Role of Information and Communication Technologies in Knowledge Gap: A Comparative study of Public and Private Schools in Lahore, Pakistan.Journal of Research and Reflections in Education.            ISSN 1995-5243

  • Mediating role of Individual’s Ethical Belief in determining the Influence of the Mobile Network TV Advertisements on Moral Behavior of Youth.Journal of Pakistan Vision ISSN- 1681-5742

  • Impact of Cartoons in Hindi Language on Religious Knowledge: A Trend Study of Social Learning in School Going Children (5–7 Years) in Lahore, Pakistan Islamic Studies ISSN 0578-8072

  • Testing Cognitive-Experiential Theory: Effect of Economic vs. Fear Appeals on Perceived Value and Ad Evaluation of Saving Schemes Advertisements and Moderation of Need for Cognition.Pakistan Economic and Social ReviewISSN 1011-002X

  • Application of CMM Model: Mediation of Gratification Surveillance in Relationship between Cultivation Effects of Dramas and Adoption Behavior among Rural Women Journal of Research Society of Pakistan ISSN 0034-5431

  • Impact of Telecommuting on the Financial and Social Life of Telecommuters in Pakistan. Pakistan Economic and Social Review ISSN 1011-002X

  • Role of Media in Creating Awareness about Infectious Diseases in Pakistan: A Case Study of Television HIV/AIDS Commercials and Messages Pakistan Journal of Sciences (PJS) ISSN: 0030-9877 (print), ISSN: 2411-0930 (Online)

  • Banning of Veil in France and the Western Press: A Comparative Study of Weekly Magazines from the United Kingdom and the United Al Qalam ISSN-2071-8683

  • Use of Print Media for Conflict Resolution and Peace Building: A Case study of Kashmir Dispute NDU Journal ISSN 2073-0926

  • Transnational Television and Diaspora: Experiences of Pakistani Immigrants in Canada Journal of Social Sciences and Humanities (JSSH) ISSN: 1994-7046.  

  • Media Coverage for Development of Agricultural Sector: An Analytical Study of Television Channels in Pakistan Journal of Agricultural Research.ISSN (Online) 2076-7897, ISSN (Print) 0368-

  • Cable Television Viewing Patterns of Women in Lahore, Pakistan Journal of the Research Society of Pakistan University of the Punjab Lahore.ISSN 0034-5431

  • Transnational Television and Pakistani Diaspora in Canada: ‘Uses and Gratification’ Approach International Journal of Research (IJR) / Impact factor ISSN: 2348-6848

  • Effects of Dramas of Pakistan Television on Youth.Middle East Journal of Scientific Research (MEJSR) ISSN: 1990-9233. IDOSI Publication 2014.

  • Portrayal of Pak-China Relations in Elite Press of Pakistan, China, India and United States Middle East Journal of Scientific Research (MEJSR) ISSN 1990-9233 IDOSI Publication 2014. DOI

  • Media Education and Training Facilities in Pakistan: Problems & Prospects European Journal of Scientific Research  (EJSR) Vol.74 No.1 (2012), 2012. ISSN 1450216X

  • Promoting Editorial Independence and Media Pluralism: A Case study approach to Public Service Broadcasting in Asia Pakistan            Media Asia An Asian Communication QuarterlyISSN- 0129-6612.

  • The struggle for women rights: A study of emergence of feminism in Pakistan (1947 to 2010).Journal of the Punjab University Historical Society ISSN- - 2415-5373 

  • Specific Deprivations of Youth in Madaris: A Reflection from Madaris in Lahore Journal of Arts and Social Sciences. ISSN 2311-293X

  • Revisiting Uses and Gratification theory: Mediation of Interpersonal Communication in Linking Visual Communication through Holly Wood Movies and Media Orientation of young girls. Journal of the Punjab University Historical SocietyISSN- - 2415-5373 

  • US Print Media Framing of Nuclear Ambiguity: Israel vs. Iran.Journal of Politics and International Studies ISSN 2520-7369 (Online)
    2520-7350 (Print)

  • Women Harassment at Workplace: A Study of Pakistani Television Channels.Global Media Journal, Pakistan Edition ISSN 2070-2469

  • Usage of Social Networking Website (YouTube) by Teenagers in Lahore, Pakistan.Global Media Journal ISSN 2070-2469

  • A Comparative Analysis of Coverage of AIDS in Pakistani Press: a Case Study of AIDS Days.The Health, Lahore, Pakistan ISSN 2218-3299

  • Cable Television Watching Habits of the Youth in PakistanJournal of Research, (Humanities) ISSN 0555-7666

  • Primary Purpose for Cable Television Viewing in Lahore, Pakistan

Quarterly Journal of Gender and Social Issues

ISSN 1813-9892

 

  • Communication Technology: Challenges and Opportunities for Media Studies Journal of Research (Humanities) ISSN 0555-7666

  • Harmony and Peace through Education Based on Rumi and Iqbal’s Philosophy: A Remedy to Terrorism. Iqbal Review ISSN 0021-0773

  • Impact of Computer Based Educational Games on Cognitive Performance of School Children in Lahore, Pakistan. The Shield International Journal of Physical Education and Sports Sciences ISSN 1991-8410

  • Disparity in Political Participation on Social Media Public Sphere among Male and Female Students Pakistan Perspectives ISBN: 1810- 5858

  • Role of Pakistani Media in Mitigating Disaster: An Exploratory Study Margalla Papers ISSN 1999-2297

  • Television Commercial as a tool of Education: The Usage and Impact of Smartphone’s among Millennials Journal of Research and Reflections in Education ISSN 1011-002X

  • To Examine Teacher’s Behavior at University Level International Journal of Educational Enquiry and Reflection ISSN 2410-2008

  • Projection of Islam and Muslims through Caricatures by the Western Cartoonist Journal of Pakistan Vision ISSN- 1681-5742

  • Psychological Effects of Cyber Crime on Youth: A Case Study of Online Harassment The Dialogue E- ISSN 1819-6470

  • Psychological Effects of Cyber Crime on Youth: A Case Study of Online Harassment Pakistan Journal of Criminology ISSN 2074-2738

Books and Chapters Published:

  • Chapters published in international publications:

  1. Chapter Title: Communication Scene of Pakistan (2008)

Published in AMIC Asian Communication Series

  1. Title of the Publication: Asian Communication Handbook (2008)

    Edited by: Indrajit Banerjee & Stephen Logan

    Funded by: Fried Ebert STIFTUNG

Published by: Nanyang Technological University, Singapore

  • Visit to a Diversified Society (USA) (2007)

 Essay contributed in an international publication

Title of the Book: Ambassadors of Peace: Experiences of Pakistani & U.S. Exchange Scholars

Edited by: Zeeshan-ul-Hassan, Usmani & Sadia Hassan Published by Universe, Inc.   2007

  • Media Pluralism and Editorial Independence in Broadcasting in Pakistan- Asia (2006)

  • Published by: Asian Media Information & Communication Centre (AMIC), Singapore.Dictionary of Mass Communication (1994)  Published by ‘Jang Group of Publications’

Research Grants And Contracts.

Entries should include:

Date            Title            Agency / Organization

Total Award Amount

Segment the list under following headings:

·         Completed

·         Funded and in progress

·         In review

Completed

01)   24-06-2013 to 23-06-2014

Post Doctorate Fellowship, Canada

Donor Agency: HEC

Award Amount: US $ 1500/Month

02)   September 2011 to October 2011

Informed Institutional Intervention

Donor Agency: Insan Foundation Trust

03)  November 2009 to April 2010

Media Literacy Project

Donor Agency: Donor Agency: UKS-A Research Resource & Publication centre on Women & Media

Award Amount: Rs. 50000/-

04)  September 2005 to November 2005

Media Pluralism and Editorial Independence in Broadcasting in Pakistan-Asia Lahore

 Donor Agency: Asian Information & Communication Centre

Award Amount: US $ 1000

05)  2006 to 2007

Asian Communication Handbook 2008

Donor Agency: Asian Media Information & Communication Centre

Award Amount: US $ 100.00 to US $ 74.00


Other Research or Creative Accomplishments

Programmes:

Following programs and courses are designed and introduced at Department of Mass Communication LCWU after getting approval from the Board of Studies.

PhD

--

--

2017

MS

2 Years

4 semester

2009

BS

4 Years

8 semester

2005

MSc

2 Years

4 Semester

2001

BA

2 Years

--

1994

Enhancement of Enrolment

Every year the number of students is increasing and currently we have more than 500 students at the department.

In charge Communication Forum Society of Department of Mass Communication, LCWU

Strengthening of Department of Mass Communication

Prepared PC-I (Strengthening of Department of Mass Communication, LCWU) in 2005, executed and completed in 2009. Following developments were made under this project:

Faculty Development

1.      All the required technical staff and faculty members are hired.

2.      Capacity building of the staff and faculty members

3.      Qualification enhancement

Establishment of Laboratories

Established following labs at Department of Mass Communication with latest and state of the art equipment. All are operational.

1.      Photography Lab

2.      Computer Lab

3.      Advertising Lab

Also established:

1.   FM Campus Radio (On air since 2008)  i.      Frequency 96.6
ii.       Voice of LCWU

2.      TV Studio

  1. Non Leaner Editing Lab (NLE)
  2. News Room
  3. Out Door Broadcasting/Recording Van

Video Productions:

‘Karwan i Yakjahti’  14th August 2017

LCWU, Strengths and Weaknesses

A documentary prepared on LCWU, 2012

 90 Years of Excellence, Documentary on LCWU

Documentary prepared on 90th Founder’s Day of the institution, 5th May, 2012.

Lahore College Associates (LCA), 2012

Introductory documentary on LCWU old students’ association

Video on Patriotic Song” Yeh Watan Tumhara Hai” 2012

Quaid- I Azam, Mohammad Ali Jinnah

Documentary Dec. 2011

Department of Mass Communication

Introductory documentary on Department of Mass Communication, LCWU, 2012

Mera Faiz

Documentary on Faiz Ahmed Faiz, Dec. 2011

HEC Funded Development Projects of LCWU, 2011

Prof. Bushra Mateen – Living Legend

Documentary on Dr. Prof. Bushra Mateen, Former  Vice Chancellor, LCWU, Dec. 2010

Selected Professional Presentations

International

  1. Feminist Approaches and Media Representation. International Conference “Working within and against the structure: Women, Media and transnational perspective”. 28th March -1st Feb 2018 organized by Institute of Communication Studies, Punjab University of the Punjab, Lahore, Pakistan.
  2. Women as Actors within Structures (Seeing themselves as agents). Discussant. International Conference “Working within and against the structure: Women, Media and transnational perspective”. 28th March -1st Feb 2018 organized by Institute of Communication Studies, Punjab University of the Punjab, Lahore, Pakistan.  
  3. Trends in Media Independence. International Conference “World trends in media independence”. 27th March 2018 organized by Institute of Communication Studies, Punjab University of the Punjab, Lahore, Pakistan.
  4. Media Ethics: Theory and Practice. (Session Chair). International Media Conference being organized by Faculty of Media and Communication Studies, University of Central Punjab, June 28-03, 2018.
  5. Social Media and Caricatures Projection of Muslims through Caricatures by the Western Cartoonists. International Conference of Social Sciences and Humanities 2017 “Social Sciences and Humanities in the New Millennium: Challenges and Prospects”. 14 to 16 Dec. 2017 held in Lahore and organized by Lahore College for Women University and Virtual University of Pakistan.
  6. Consumption pattern of Islamic television channels among people of Lahore, Pakistan. International Journalism Conference and Awards 2017 held in PC, Lahore from 9 to 11 Dec. 2017. Organized by and Government of Punjab and international Universities.
  7. Role of Pakistani Media in Mitigating Disaster: A content analysis of Major English Newspaper. International Journalism Conference and Awards 2017 held in PC, Lahore from 9 to 11 Dec. 2017. Organized by and Government of Punjab and international Universities.
  8. Role of Digital Media in Early Education of Children: A Comparison of Government School and Private school. International Journalism Conference and Awards 2017 held in PC, Lahore from 9 to 11 Dec. 2017. Organized by and Government of Punjab and international Universities.
  9. Role of Pakistani TV talk shows with reference to National integrity and unity Presenter Ayesha Shabbir. International Journalism Conference and Awards 2017 held in PC, Lahore from 9 to 11 Dec. 2017. Organized by and Government of Punjab and international Universities.
  10. Media and Extremism. International Conference on ‘Role of media in the prevention of extremism and terrorism’ organized by Department of media and communication studies, International Islamic University, Islamabad 2017
  11. Transnational Television and Diaspora: Experiences of Pakistani Immigrants in Canada. 9th Annual Graduate Conference “Screen”, 4-5 March 2014 organized School of Journalism and Communication with faculty of Public affairs, Carlton University, Ottawa, Canada.
  12. Impact of Social Networking Sites on Family Interaction Patterns of Teenagers of Lahore. International Journalism Conference 2013 held in Lahore on 21 -22 Feb. 2013. Organized by Foundation for Promotion of Academic Collaboration, Lahore, Pakistan.
  13. Cable Television in Pakistan: A Paradigm Shift in Consumption Patterns of Women. Paper presented in an international conference on “Media Democracy and Governance: Emerging Paradigms in a Digital Age.” held in New Delhi, India. Organized by ‘Asian Media Information and Communication Centre’ in July 2009
  14. Transforming Information into Knowledge. A paper presented at ‘Research and Development Forum’ Graduate School of Management International Islamic University Islamabad-Pakistan in an international conference held in Feb. 2009.
  15. Media and Gender: Pakistani Perspective. A paper presented in an international conference organized by ‘Asian Media Information and Communication Centre’ (AMIC) in June 25-28, 2007, held in Singapore.
  16. Current Scene of PSB in Pakistan Diversity and Pluralism in Programming, presented in an international Conference organized by ‘Asian Media Information and Communication Centre’ (AMIC) held in Malaysia, 2006.
  17. Development and Challenges of Broadcast Media in Pakistan. Presented in an international Conference held in Bangkok, Thailand. Organized by AMIC in 2004.
  18. Ongoing Programs of Population, Health and Nutrition in the Region: A Comparative Study. Presented in Regional Conference held in Colombo, Sri Lanka on, organized by SID (Society for International Development, Italy) in 1993.
National
  1. Women and Media. Conference on International Women day International Women day at LCWU on 8th March 2017 organized by Psychology and Mass communication department, LCWU.
  1. Education reforms for economic development. 19th 2017. Organized by the Federation of Pakistan Chambers of Commerce & Industry (FPCCI) at regional Office.
  1. Roles, responsibilities and ethics of media in Pakistan. Presented in national symposium, organized by Department of Communication and Media Studies, University of Sargodha on 24-25 October 2017.
  1. Portrayal of Women in Pakistani Media. Paper presented in a national conference held in Islamabad, organized by ‘Press Council of Pakistan’ on 28 - 29 June 2012.
  1. Critical Evaluation Of Print Media Advertisements: A Comparative Analysis Of Normal And Spread Ads. Research Conference ABRC 2009. Organized by Research and Development Forum, Graduate School of Management, International Islamic University, Islamabad
  1. Effect of Cable Television on Women in Pakistan; A Comparative Study of Light and Heavy Viewers in Lahore, Pakistan, organized by Press Institute of Pakistan Lahore on 19 Dec. 2008.
  1. Cable Television in Pakistan: Opportunities and Threats. Presented in conference organized and publish by Pakistan Electronic Media Regulatory Authority (PEMRA) in 2005.
  1. Cable Television Opinion Survey. Research conducted and report presented at national forum organized by Pakistan Electronic Media Regulatory Authority (PEMRA). Published by PEMRA in 2004
  1. Current Scenario and Emerging Trends in Mass Communication. Presented at a National Conference on Current Scenario and Emerging Trends in Social Sciences. Organized by HEC, UNESCO in collaboration with Fatima Jinnah Women University and council for Social sciences, Pakistan (COSS). Islamabad. 2003.
  1. Consumption of Cable Television. Presented in national forum organized and publish by Pakistan Electronic Media Regulatory Authority (PEMRA) in 2003.
  1. Prospects & Promotion of Electronic Media in Pakistan. Presented at National forum and published by PEMRA in 2003.
Focal person of projects:
  • International Conference of Social Sciences and Humanities 2017
  • Karwan-e-Yakjehti in Quetta 2017. Also prepared documentary of the event.
  • Successfully run a yearlong project Act of Change, Conflict transformation, promotion of democratic culture and peace through Art and Music in collaboration with Insan Foundation.
  • Ministry of Information PurAzam Award to develop media products/ contents on countering violent extremism (CVE)
Participated in Conferences, Seminars, Roundtables, Workshops as lead panellist
 
National
  • Resource Person:
  • Working within and against the structures: women, media and transnational perspectives/Institute of Communication Studies, PU, 28-2-2018 to 1-3-2018
  • World Trends in Freedom of Expression &Media Development organized by ICS-PU, JMIC and UNESCO on 27-2-2018 at IC
  • Seminar on “Role of He in the empowerment of She” and international press freedom day. 8th March 2017. Also arranged series of lectures on social development with Initiatives for social change.
  • Panel discussion on “Are we really A Nation or A Crowd” in which eminent journalist and politician participated. May 2017
  • Her Siasadan ko Ihtasab ka liay tiyar rahana chany, seminar organized by Press Institute of Pakistan Lahore, Pakistan,1st December 2011
  • Personality Elements in National Politics & Ethical Imperatives Role of Media, seminar organized by Press Institute of Pakistan Lahore, Pakistan,30th November 2011
  • Teacher’s Day, Organized by Department of Mass Communication LCWU in collaboration with Women Times. Held at LCWU, Lahore. 5th October 2011
  • Promoting Gender Equality in the World of Work the World of Work: A Discussion with Media: A Discussion with Media, Organized by International Labour Organization and Canadian International Development Agency with Collaboration Media Mark& Action held at Avari Hotel Lahore. 20th September 2011.
  • One-Day Consultation on Responsibility of Media in the Present Circumstances, organized by Human Rights Commission of Pakistan held at Hill view Hotel, Islamabad, 17thSeptember 2011.
  • Cultural Beauties of Pakistan, organized by Department of Mass Communication LCWU in collaboration with Pakistan Culture Heritage Caravan Society held at LCWU Jhang. 13May 2011.
  • Violations of Child Rights Media Responsibilities held & Organized by Press Institute of Pakistan Lahore, Pakistan. 5th April 2011.
  • International Conference on Women, Religion & Politics, organized by HEINRICH BOLL STIFTUNG Pakistan Held at PC Lahore. 17-18 March 2011.
  • Media Role on Development Communication held & organized by Press Institute of Pakistan Lahore, Pakistan. 24th January 2011.
  • Pakistan main Traqiati Iblag Soratahal or Imkanat held & organized by Press Institute of Pakistan Lahore, Pakistan. 24th January 2011.
  • Ethnic and Religious Diversity, Peace and Tolerance and Alternative Media Development, organized by Insan Foundation Trust Held Al Hayat Hotel Murree. 11th to 14th  January 2011
  • Persuasive Communication organized & held by Directorate of Agricultural Information, Punjab, and Lahore. 7th January 2011
  • Presentation Skills, organized & held by Directorate of Agricultural Information, Punjab, Lahore. 6th January 2011.
  • Communication Process & Feedback, organized & held by Directorate of Agricultural Information, Punjab, Lahore. 4th January 2011.
  • Effects of Cable Television on Women in Pakistan: A Comparative Study of Light and Heavy Viewers in Lahore,”D Thesis presented in a seminar, held at Lahore College for Women University, Lahore organized by research committee of LCWU, 14 May 2010
  • Participated in a live TV Program of Samaa TV with reference to Press Freedom Day, Samaa TV studios, organized by Samaa TV. 3rd May 2010
  • FM Campus Radio (Recording of a program for Virtual University), Held at Lahore College for Women University, Lahore organized by Deptt. of Mass Communication on 8th April 2010
  • Freedom of information in Pakistan. Holiday inn Hotel, seminar organized by The Centre for Research Security Studies, Islamabad on 12th 2010
  • Media Ethics and Citizen’s Role, Held at Holiday Inn Hotel Lahore, round table conference organized by Society for Alternative Media and Research, Islamabad on 25th May 2010.
  • Participated as resource person in a workshop (communication and presentation skills). Information Science and Agriculture Journalism. Organized by Directorate of Agricultural Information, Punjab, and Lahore on Nov 2009.
  • Communication Skills,(resource person) workshop’ Professional Competency Enhancement Program for Teachers ‘on 14-15 August 2009. Held at Lahore College for Women University .Organized by HEC
  • Communication and Presentation Skills. Workshop- Information Science and Agriculture Journalism. Organized by Directorate of Agricultural Information, Punjab, Lahore on 17-19 March 2009.
  • Media Responsibilities versus Commercialization (Organizer and resource person) held at Lahore College for Women University Lahore, Pakistan on 8th, May 2009.
  • Promoting Media as a Career for Women in Pakistan (Resource Person and Organizer.) Held at Lahore College for Women University on 21 Feb 2009 Organized by Uks Research Center-Islamabad in collaboration with department of Mass Communication, LCWU.
  • Development Journalism. Seminar held and organized by Press Institute of Pakistan, Lahore on 18th 2008. Published in national dailies Nawa-i- waqt and Daily Pakistan.
  • Media and Child Abuse. Seminar organized by Sahil (NGO working for child protection), held at Holiday Inn on 19th 2008.
  • Portrayal of Women in Media presented at Press Institute of Pakistan, Lahore (PIP) on Oct. 2008 organized PIP. Published in national dailies Nawa-i- waqt and Pakistan.
  • Importance & Sensitivity of Electronic Media. Presented at PEMRA, Regional office, Lahore. 2007.
  • Role of press in Pakistan movement in Subcontinent. Presented in a seminar held at Press Institute of Pakistan, Lahore 2007. Published in national dailies Nawa-i- waqt and Pakistan.
  • Mass Media in Pakistan: Present and Future. Presented at PEMRA, Regional office, Lahore. 2007.
  • Role of media and Change through Training. Presented in a seminar held at management and Professional Development Department, Government of the Punjab. 2006.
  • The introduction of campus radio: Limited scope or unlimited potential. Presented at a national conference “100 years of radio: the voice of our times; yesterday today and tomorrow. 20-21 June, 2006. Karachi.
  • Does more electronic Media mean better performance? (Organizer and resource person) held at Department of Mass Communication, LCWU in collaboration with Citizen Media Commission (CMC). 2006.
  • Online Journalism. Presented in a seminar held at Press Institute of Pakistan, Lahore 2004.
  • Cable Television in Pakistan: Opportunities and Threats. Research conducted and presented in a seminar organized by PEMRA in 2004
  • Consumption of Cable Television. Research conducted and presented in a seminar organized and Published by PEMRA in 2003.
  • Use of Technology in Media Education, Paper presented in seminar organized by ILM in 2000.
  • Women Education and Training in Pakistan, paper presented in Mass Communication Department University of the Punjab. 2000
  • Factors behind the need of mass communication research. A paper presented in Mass Communication Department University of the Punjab in 2000
  • Social Responsibility Theory. A paper presented in Mass Communication Department University of the Punjab in 2000.
  • Media Hegemony. A paper presented in Mass Communication Department University of the Punjab in 2000
  • Diffusion of innovation. A paper presented in Mass Communication Department University of the Punjab, Lahore in 2000.
Participation:
 
Attended following workshops, seminars, conferences, etc
  • Building knowledge competencies for sustainable development in Asia: Achieving the Goals of Life-Long Learning/ institute of Education, LCWU 2-11-2016 to 4-11-16 at LCWU
  • International Conference on ‘language Sciences and developing world’ organized by LCWU. Held at LCWU, 11-13 Jan 2013
  • International Conference on ‘Women, Religion & Politics’. Organized by HEINRICH BOLL STIFTUNG Pakistan Held at PC Lahore. 17-18 March 2011
  • Free Media- Expectations & Responsibilities of Stakeholders. Presented at Press Institute of Pakistan on 9 June, 2012.
  • Pharmacological Studies of Medicinal Plants (National Seminar). Held in Lahore College for Women University Organized by British Council, University of Portsmouth & LCWU on June 20, 2009.
  • The Role of Women in the Present Scenario organized by Rotary Club of Lahore in 2002.
  • Seminar presented on ‘Gender Based Violence and Dowry’ organized by The British Council in 2002.
  • Rights of Women in Islam, organized by The American Centre.
  • National Seminars on Public Relations
  • Seminar on Media and Children
  • Seminar on Journalism Today, Theory and Practice
  • National Seminar on Challenges of New Millennium and Mass Media
  • Workshop on getting the story fairly and accurately
  • Workshop on English a Cultural Communication Tool
  • Seminars on Women and Children issues
  • Seminars on Human Rights
  • Seminars on Environmental issues
  • Seminars on Dowry, violence, discrimination, and women empowerment