Discipline and Skills ensures Success

Digital Marketing

Category : E-Rozgaar

Duration : 2 Months

Eligibility : FA/FSc - (Females Only)

Mode : Physical Classes

Timing: 10:45 AM to 1:45 PM

Course Fee: Rs.6000/-

Course Status: Enrollment Open Course Fee: Rs.6000/-

Digital Marketing

Digital Marketing encompasses the use of digital technologies for facilitating the marketing of a product or a service. It has become the most popular buzzword in the industrial world with more and more businesses wanting to establish a stronger online presence. Hence, Digital Marketing as a course is gaining immense popularity in the contemporary world with everyone getting curious about the tools and techniques of this unique form of marketing

Course Outline

1 - Getting Started 2- Content Marketing
Introduction Basic Concepts
Fundamental concepts Content Strategies
Principles of Digital Marketing Planning
Digital Marketing Channels Creating,Distributing & Promoting Content
Website Analysis Tools Optimize Website UX & Landing Pages
  Measure Impact; Metrics & Performance
3 - Search Engine Optimization 4- Web Analytics & Google Analytics
Search Engine Optimization Fundamentals Google Analytics Tools
Keywords and SEO Content Plan Web Analytics Tools
SEO & Business Objectives
Writing SEO Content 6- Social Media Marketing
On-site & off-site SEO Major Social Media Platforms for Marketing
Optimize Organic Search Ranking Developing Data-driven Audience & Campaign Insights
Creation & Optimization of Social Media Campaigns
5-Digital Marketing Budgeting  
Digital Marketing Budget & Plan 7 - Freelancing
Resource Planning Introduction to Freelancing
Cost Estimating, Cost Budgeting & Cost Control Setting Up Profile
  Bidding : DO'S & DON'TS

Admission Forms are available from E-Rozgaar Lab of LCWU, Lahore, from 9:00 A.M. to 2: 00 P.M. except Saturdays and Sundays.

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