Department of Management Sciences

Dr. Maryam Gull

Dr. Maryam Gull
Dr. Maryam Gull

Assistant Professor
Department of Management Sciences
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Career Objectives
To excel in the education field and improve academic skills by augmenting my research capabilities in challenging work environment.
Qualification
Degree
Name of Institution
Year
Ph.D.
Ph.D. Business administration
NCBA&E
2021-2024
MS
MS-Management Sciences
LCWU
2012-2014
M.B.A
M.B.A Finance
IBA(PU)
2003-2005
B.Com(IT)
B.Com(IT)
Hailey College of Commerce
2001-2003
Work Experience
 
Dates
13/01/15 till date
Name of Employer
Lahore College for Women University
Position held
Assistant Professor
Main activities &  responsibilities
  • Exam Coordinator
  • Program Coordinator MBA non business
  • Admission Coordinator MBA non business
  • Member of the departmental doctoral committee
  • QEC Internal Departmental Evaluator
  • Focal Person Quran translation B.COM (2024-28)
  • Batch advisor B.com (2024-28)
  • Supervision of Program management team in conference
  • Internship report Supervisor
  • Entrepreneurship project Supervisor
  • Paper Setting and Checking
  • Lecture Delivery to MS/MBA/BBA/B.COM and BPA students
 
 
Dates
25/03/08
Name of Employer
Lahore College for Women University
Position held
Lecturer(Permanent)
Main activities &  responsibilities
  • Lectureship to B.com, BBA, BPA and MS
  • Supervision of MS and BS level thesis/research project/ internship projects
  • Exam Coordinator
  • Admission member for  BBA
  • Program coordinator B.com
  • Co-coordinator of the annual report
 
 
Dates
09/2007-03/08
Name of Employer
Lahore College for Women University
Position held
Lecturer (Contract)
Main activities &  responsibilities
  • Lectureship to B.com, BBA, and BPA
  • Supervision of MS and BS level thesis/research project/ internship projects
  • Batch advisor B.com 2020-24
  • Co-coordinator of the annual report
 
 
Dates
12/2005-08/2007
Name of Employer
Pearl Continental Hotel Lahore
Position held
Credit Executive
Main activities &  responsibilities
  • Recovery of Credit from Islamabad, Karachi
  • Preparation and checking of Invoices
  • Filing of invoices
  • Reminders calls and notices to companies
  • Maintenance and reporting of of daily report
Honors & Awards
  • Member of Double Blind Review Committee for the Faculty of Management and Administrative Sciences, LCWU, Lahore.
  • Awarded with appreciation letter for the timely completion and securing 4.0 CGPA in Ph.D. in Business Administration. 
  • 4th position in Hailey College of Commerce, University of Punjab. Lahore Ø 6th position in B.com in the University of Punjab. Lahore.
  • Top position in B.com (Part II)in Hailey College of Commerce, University of Punjab. Lahore.
  • Certificate of Merit achieved for obtaining position in 9th class and name has entered in the institutional Roll of Honour.
  • Certificate of Merit achieved for obtaining position in 8th class and name has entered in the institutional Roll of Honour.
Professional Memberships
N/A
Training, Seminars & Workshops
  • Designing course outline as per NBEAC 2024 standards
  • Mastering SPSS From Basic to Advanced Course
  • Manage your Stress in today’s World
  • Advance Level Course for PhD Supervision
  • Leveraging AI in Academia, Fostering Innovation and Building a Sustainable AI Ecosystem
  • Training about SmartPLS 4
  • Mastering Cross-Sectional Data Analysis using SPSS and Smart-PLS
  • Data Analysis using PLS-SEM
  • Systematic Literature Review & Meta-analysis
  • Webinars on Research Methodology
  • Economic Conditions of Pakistan
  • Bridging Government and private decision makers agenda in mainstreaming disaster impact resiliency towards business continuity
  • Implementation of HEC approved policy guidelines on semester & examination system
  • Indigenous on Campus Training under HEC Modern University Governance Programme
  • Train the Trainer CIMA
  • Supervising Undergraduate Research
  • Conducting Quantitative research for high impact factor publications with introduction to SPSS
  • Develop effective teaching and learning
  • Professional Competency Enhancement Program for Teachers
  • Fundamental of E-commerce and Computerized Accounting (courses attended in Hailey College of Commerce, PU).
Thesis Supervision / Examination
  • Supervised five MS level thesis
  • Supervision of two MBA thesis in progress
  • Supervision of two MS thesis in progress
  • Supervision of internship and Entrepreneurial Project
Research & Teaching Interest
  • Human Resource Management
  • Organizational Behavior
  • Entrepreneurship
  • Supply Chain Management
  • Management

PUBLICATIONS

  • Qaiser, A., Parveen, S., Gull, M. (2025). Optimizing employee performance through human resource practices: the moderating influence of knowledge sharing. Quality & Quantity. https://doi.org/10.1007/s11135-025-02312-6 (Scopus)
  • Sarfraz, Iqra; Hassan, Sobia; Gull, Maryam, (2025), Optimizing Affiliate Business Promotion through Social Media Marketing, Influencer Marketing, and Lead Generation: A Moderation-Mediation Model. NUML International Journal of Business & Management, Vol 20, Issue 1.
  • Sidra Jabbar, Maryam Gull, Sobia Hassan, Building Trust: Investigating the Nexus between Organizational Justice, Commitment, and Citizenship Behavior. (2025). Journal of Management & Social Science, 2(1), 1-20. https://doi.org/10.63075/jmss.v2i1.49
  • Fatima Haider, Sobia Hassan, & Maryam Gull. (2025). Linking Green HRM Practices To Environmental Performance: a Moderation-Mediation Analysis Of Ethical Leadership And Green Intellectual Capital. Journal of Social Signs Review, 3(1), 242–283. https://socialsignsreivew.com/index.php/12/article/view/82https://doi.org/10.62019/abgmce.v5i2.148.
  • Gull, M., Parveen, S., Umar, A., & Ali, Q. (2024). Impact of the spiritual and environmental-specific servant leadership on pro-environmental behaviors with the moderating effect of perceived organizational environmental support. Environment, Development and Sustainability, 1-27. (Scopus and HEC W Category-IF 4.7).
  • Farasat, M., Gull, M., & Hassan, S. (2024). Unveiling the influence of Aesthetic Leadership: Enhancing Employee Self-Efficacy through Job-Capabilities Matching and the Pygmalion Effect. Remittances Review, 9(1), 3317-3337. (Scopus and HEC X Category).
  • Qaiser, A., Parveen, S., Gull, M., & Adeel, M. (2025). Human Resource Practices and Healthcare Professionals’ Performance: A Cross-sectional Study in Pakistan’s Hospitals. The Asian Bulletin Of Green Management And Circular Economy, 5(2), 40–48.
  • Munawar, F., Gull, M., Hassan, S., Farasat, M., & Capraz, K. (2024). The crisis of Pakistan railways: unveiling the nexus of competence and corruption. Liberal Arts and Social Sciences International Journal (LASSIJ), 8(1), 64-87. (HEC Y Category).
  • Naqvi, S. H. B., Salman, Y., Hassan, S., Gull, M., & Capraz, K. (2024). The role of administrative discretion in the coping behaviour of street-level bureaucrats in higher education institutions of Pakistan. Journal of Humanities, Social and Management Sciences (JHSMS), 5(1), 135-159. (HEC Y Category).
  • Khan, M., Farasat, M., Gull., M; Aslam, R (2024). Building Brand Image and Loyalty: The Role of Customer Satisfaction and Engagement. Pakistan Journal of Humanities and Social Sciences, 12(2), 10281037. (HEC Y Category).
  • , Gull., Hassan, S., & Farasat, M. (2024). WORK-FAMILY CONFLICT AND WOMEN’S INDIVIDUAL WORK PERFORMANCE: POLICY IMPLICATIONS. International Journal of Contemporary Issues in Social Sciences, 3(2), 1267–1280. Retrieved from https://ijciss.org/index.php/ijciss/article/view/757 (HEC Y Category). 08-05-2024.
  • Akbar, A., M., Gull., Farasat, M. & Anwer, Z. (2024). Unpacking the Influence of Corporate Social Responsibility on Consumer Purchase Intentions: Policy Implications for Organizations. Journal of Asian Development Studies, 13(1), 1174-1187. (HEC Y Category). (30*03/2024).
  • Gull, M., Parveen, S., & Sridadi, A. R. (2023). Resilient higher educational institutions in a world of digital transformation. Foresight. (Scopus and HEC X Category - IF 2.3).
  • Gull, M., Rashid, M., Hassan, S., & Rehman, S. (2023). Role of top management green commitment, adaptability culture and green product innovation in boosting organizational green performance in Pakistan. Research Journal of Textile and Apparel, (ahead-of-print). (Scopus and HEC X Category- IF:1.7)
  • Hassan, S., Gull, M., Jabeen, S., Aslam, R. (2023). COVID-19 Vaccination Hesitancy And Government Implications For Future Pandemics: A Lesson Learnt. Migration Letters, 20 (S12), 1771–1786. Retrieved from https://migrationletters.com/index.php/ml/article/view/10396 (Scopus and HEC X Category).
  • Noor, N., Rehman, S., & Gull, M. (2023). Determinants of Work-Related Stress among Nursing Professionals. Pakistan Journal of Humanities and Social Sciences, 11(2), 1836-1849. (HEC Y Category).
  • Gull, M., Parveen, S., & Abbas, S. (2023). Green is indeed a need: How is POES related to PEB? An empirical study in the context of the textile. Journal of Management Info, 10(3), 242-260. (HEC Y Category).
  • Gull, M., Ahmed, A., Hassan, S., Nazir, A., & Nasir, A. (2023). Breaking Barriers in Higher Education: How Students are Embracing Mobile Learning in the Post-COVID Era. Pakistan Journal of Multidisciplinary Research (PJMR) Vol, 4(2). (HEC Y Category).
  • Iftikhar, A., Gull, M., Hassan, S., Farasat, M., & Anwer, Z. (2023). Work-Family Conflict and Job Satisfaction: An Empirical Study in the Banking Sector of Pakistan. Journal of Asian Development Studies, 12(4), 1207-1219. (HEC Y Category).
  • Hassan, S., Gull, M., Farasat, M., & Asif, R. (2023). Servant Leadership and Employee Well-being in Sustainable Organizations: A Self-Efficacy Perspective. Journal of Excellence in Management Sciences, 2(2), 100-111. (HEC Y Category).
  • Noor, M. N., Hassan, S., Gull, M. M., & Rehman, S. (2022). Higher Education Quality Management: A Study Of Public And Private Sector Higher Education Institutions. Journal of Positive School Psychology, 6(8), 9994-10011. (HEC X Category).
  • Gull, M., Ahmed, A., Hassan, S. (2022). The Work Engagement and Job Characteristics: Systematic Review and Guidelines for Future Avenues. Global Social Sciences Review, 7(2), 387-402 doi:https://doi.org/10.31703/gssr.2022(VII-II).38 (HEC Y Category).
  • Noor, M. N., Hassan, S., Gull, M. M., & Ahmed, A. Y. (2022). Women economic empowerment: Challenges and opportunities for women entrepreneurs in the agriculture sector of Pakistan. Journal of contemporary issues in business and government, 28(3), 928-948. (HEC Y Category).
  • Gull, M., Ahmed, A., & Warraich, I. A. (2022). Conducting a bibliometric study through a systematic literature review regarding job characteristics and work engagement. Journal of Management and Research, 9(2), 28-65. (HEC Y Category).
  • Noor, N., Yousaf, A., Hassan, S., & Gull, M. (2022). Curriculum Development and Teachers’ Training: A Study of Governance of Primary Education in Punjab. Turkish Online Journal of Qualitative Inquiry, 13(1), 1608-1623.  (Scopus and HEC Y Category).
  • Noor, M. N., Faisal, F., Fiaz, M., Mansoor, M., & Ali, M. M. Gull. (2021). Nurses’ Experiences of Horizontal Hostility: A Study Of Public Sector Hospitals Of Pakistan. Webology (ISSN: 1735-188X), 18(5), 2419-2436. (Scopus and HEC X Category). Conferences Participations:
  • A Conceptual Framework of Authentic Leadership through Green Organizational support in Hospitality Industry. (2024), British Academy of Management (Accepted paper for conference).
  • The Role of Leadership to Employees’ Behavior: A Signaling Theory Perspective", (2023), 9th Asia International conference Langkawi, Malaysia.
  • Conceptualization the Influence of Social Media Marketing on Brand image and Customer Loyalty in Fashion Markets, (2023), The 11th In Trades International Conference on Social Sciences and Education (Hybird).
  • Building Organizational Resilience in Service Sector, (2022), 8th Asia International Conference
  • A review paper about Engagement and characteristics of job (2022), 2nd International Conference on Management & Social Sciences.