Department of Management Sciences

Dr. Rabia Asif

Dr. Rabia Asif
Dr. Rabia Asif

Assistant Professor
Department of Management Sciences
Email:This email address is being protected from spambots. You need JavaScript enabled to view it.                      

Career Objectives
To achieve maximum professional limits in my academic career and to prove myself indispensable over time through enhancing my skills and knowledge by continuing professional development. 
Qualification
Degree
Name of Institution
Year
 
PhD
Management Sciences 
COMSATS University Institute
2022
 
MS
Management Science
COMSATS University Institute
2011
 
M.Com
Commerce
Hailey College of Commerce, University of the Punjab, Lahore
2001
 
B.Com
Commerce
Hailey College of Commerce, University of the Punjab, Lahore
1999
 
F.Sc
Pre-Medical
Govt. Model Degree College Model Town Lahore
1997
 
Matric
Science
Govt. Girls High School Township Lahore
1995
 
Work Experience
 
Dates
18-09-2011-date
Name of Employer
Lahore College for Women University
Position held
Assistant Professor
Main activities &  responsibilities
Teaching, Examination, Program Coordinator, Admission Coordinator, Focal Person SDG, Head FMAS Sports Society, Convocation Coordinator, PhD Exams Coordinator, Thesis Supervisor 
Honors & Awards
  • Successfully achieved the NoC from higher Education Commission regarding launching new program of Master of Science in Commerce (MS Commerce) as Program Coordinator
  • Successfully conducted 3rd International Conference on Contemporary Issues in Management and Administrative Sciences held from 2nd to 4th December, 2024 as Focal Person
  •  Successfully developed and got approval of curriculum of MS Commerce
  • Won Research Productivity Award by Lahore College of Commerce in year 2022
Professional Memberships
N/A
Trainings, Seminars & Workshops
NTERNATIONAL:
1.       Attended workshop under International faculty Strengthening Program titled “Development Planning and Local Governance towards Business Continuity” held in training room, 3rd floor Legislative Building, Quezon City Hall, Quezon City, Manila, Philippine from 27th -29th Jan. 2019. 
2.       Attended International Symposium 2018 as Resource Speaker and Session Chair titled “Public Private Trends in Business Management: Understanding Disaster Risk towards Business Continuity” held from 27th-28th Jan. 2018 at Quezon City Manila, Philippine held in partnership with the Quezon City Government (QCG), School of Urban and Regional Planning (PSBA), Lahore College for Women University, University of the Philippines (SURP-UP) and University of the Philippines Planning & Development Research Foundation Inc. (UP Planaders).
 
NATIONAL:
1.       Attended one day Faculty Development Professional Workshop under the Project “U.S. Pakistan University Partnership” held on 20th of June, 2025 at Hailey College of Commerce, University of the Punjab, Lahore.
2.       Attended online workshop regarding designing course outlines as per NBEAC 2024 standards held on March, 2025 by Department of Management Sciences, LCWU.  
3.       Attended 2 days online research workshop “Mastering Cross-Sectional Data Analysis using SPSS and Smart PLS” conducted by Connecting Scholars Organization on 22-23 February, 2025.
4.       Aattended a Three-day Winter School on Power BI, Department of Business Studies, Namal University Mianwali from 7th to 9th February, 2025.
5.       Attended 5 day “Islamic Finance Certification Course for Business Faculty” conducted by State Bank of Pakistan from 15th to 19th January, 2024.
6.       Approach of Quality Enhancement in Higher Education 2024 by Newport Institute QEC
7.       Advance Level course of PhD Supervision by LCWU from 13th to 14th June, 2024
8.       Participated in 3MT thesis competition organized by Hailey College of Commerce on 14-15 March, 2022.
9.       Attended a training workshop on “Mendeley” held by LISA, University of Colorado, Boulder and LCWU on 12th October, 2021.
10.   Participated in Seminar on “Chinese Economic Development Model and CPEC” organized by VU and MoITT on 25th August, 2021.
11.   Participated in 8th Deans and Directors Conference, 2021 held on 6-7 April, 2021 titled “Business Education in a Time of Change: Towards a New Normal for Business Schools in Pakistan”.
12.   Workshop on “Structural Equation Modelling, Mediation and Moderation Analysis using AMOS and The PROCESS Macro for SPSS” held at Lahore College for Women University, Lahore from 21-22 October, 2020.
13.   Workshop on “Emotional Intelligence” for officers held at Punjab Institute of Management and Professional Development Department (MPDD), Lahore from 9th-11th December, 2019.
14.   International Workshop conducted by Department of Management Sciences, LCWU in lieu of collaboration activities under HEC Funded Faculty Strengthening Program with Philippine School of Business Administration, Philippine from 3rd -6th Dec, 2018.
15.   International Seminar on “Bridging Government and Private Decision Makers’ Agenda in Mainstreaming Disaster Impact Resiliency towards Business Continuity’ in collaboration with Philippines School of Business Administration, Philippines and LCWU from 19th-20th Feb, 2018.
16.   2-day Workshop on “Strategic Management for HOD’s of Public Sector HEIs under Modern University Governance Program (MUG)” by Higher Education Commission from 14th-15th Nov. 2017.
17.   Training on “Social Entrepreneurship” Conducted in collaboration with British Council, YES Network and LCWU from 26th-27th September, 2017.
18.   Training on Kashf Finance Program conducted by Gender Empowerment Social Advocacy Program on 12th March, 2016.
19.   Conducted and delivered 32 hours classroom sessions Citizenship Education & Community Engagement Program-Active Citizens at Lahore College for Women University for 2015/16.
20.   Training on Active Citizens Training of Facilitators from 27th to 31st July, 2015 conducted by British Council and LCWU.
21.   Trainings on 2.5 hours workshop on “Teaching Gen Y Creatively” held on 31st March, 2015 conducted by DFDI, LCWU.
22.   Interactive Workshop on “Train the Trainer” conducted by Chartered Institute of Management Accountancy “CIMA” on 13th December, 2014.
23.   Attended 3 days training program on “Examination System and HEC guidelines regarding Semester system”.
24.   Participated in 2 days conference on “Entrepreneurship” conducted by LSE at Royal Palm on 8th-9th November, 2013.
25.   Participated 2 weeks training workshop on Regression Analysis conducted by FDFI in LCWU from 20th June to 4th July, 2013.
26.   Attended two days’ workshop on “SPSS Analysis” conducted by FC College, Lahore on 4-5 June, 2013.
27.   Conducted and Participated in Two days Seminar on Public Procurement Rules and Supply Chain Management at COMSATS Lahore from 9th to 10th March, 2012.
28.   Participated in one day training workshop on “Supply Chain Management” conducted by Pakistan Industrial Technical Assistance Center (PITAC) held on 2nd June, 2011.
29.   Training on Peachtree Software from 9th to 19th May, 2011 conducted by Lancaster Block COMSAT Institute of Information Technology, Lahore.
30.   Participated in two days corporate training program on “Cost Reduction Techniques for Competitiveness and Profit Maximization” organized by NPO in collaboration with GEA & PNAC from 18th to 19th April, 2008.
 
Research Project
N/A
Book Contribution
N/A
Thesis Supervision / Examination
1.       The Impact of Banking Sector Resilience on Financial Stability: The Moderating Role of Corporate Governance
2.       Determinants of Capital Structure: An Empirical Study of Growth and Financing Behavior of Firms from Textile Sector in Pakistan.
3.       Effect of Green Human Resource Management on Job Satisfaction and Organizational Environment.
4.       The Influence of Green Human Resource Practices on Organizational Citizenship Behavior: Mediating Role of Employee Commitment
5.       The Influence of Green HRM on Technological Advancement, Organizational Culture and Organizational Performance”.
6.       Impact of Dark personality traits on employee psychological well-being: Moderating effect of employee mindfulness.
7.       Effect of Job Insecurity and Job Embeddedness on Unethical Pro-Organizational Behavior in presence of a Mediator Moral Disengagement.
8.       Exploring the Impact of Digital Signage and Social Media Advertising on Consumer Buying Behavior with Mediated Emotional Processes in Pakistan.
9.       Narcissism and Counterproductive Work Behavior: Mediating Role of Organizational Constraints, Interpersonal Conflicts and Workload.
10.   “Effect of Websites Quality on the Consumer’s Online Re-Purchase Intention: A study from the perspective of Pakistani Consumer”.
11.   Estimating the Mediating Role of Organizational Identification in Determining the Relationship between Qualitative Job Insecurity and Job Performance.
12.   The Effect of Social Media Marketing on Online Consumer Buying Behavior in Cosmetic Industry of Pakistan.
13.    “Corporate Social Responsibility and Employee Turnover: A Case Study of Banking Sector in Pakistan”      .
14.   “The Relationship between the Characteristics of the Mission Statement and the Organizational Performance”.
15.   “Effect of Leadership Style on Employee Job Performance: A Case Study of Public Sector Colleges and Universities of Pakistan”.
16.   “The Effects of Power Outage on Liquidity and Profitability of Firms in Textile Sector”.
17.    “Determinants of Employee Retention in Educational Sector (Private Schools) of Pakistan”.
18.   “Empirical Study to Investigate the Effectiveness of Supreme Audit Institution of Pakistan”.
19.   “Model Building and Forecasting of Bank Credit: A Case Study of Public and Private Sector Banks”.
20.   “Assessing the Impact of Consumer Preferences on Brand Attachment: Mediating role of Online Advertisement effectiveness”.
21.   “Perceptual Differences among Business Practitioners and Academicians regarding Strategy development”.
Research & Teaching Interest
  • Banking
  • Finance
  • Accounting
  • Governance
  • Stability
  • Sustainability

PUBLICATIONS

S.#
Name of Author/s
Complete Name of Journal
Print ISSN & Electronic ISSN
Title of Research Article
Vol & Issue No
Year/Date of Publication
Category of Journal as per HJRS
2
Dr. Rabia Asif
GCU Economic Journal
0242-2815
An Examination into the Impact of Bank Size on Bank Debt Use
Vol. XLVI (1 & 2)
2013
 
3
Dr. Rabia Asif
GCU Economic Journal
0242-2815
Executives Trends Towards Joining Distance Learning Programs
53
2014
 
5
Dr. Rabia Asif
Universal Journal of Accounting & Finance
2331-9720
Model Building and Forecasting of Bank Credit to Public and Private Sector
5(4)
2017
 
7
Dr. Rabia Asif
Qualitative Research in Financial Markets
Exploring the Influence of Revenue Diversification on Financial Performance in Banking Industry: A Systematic Literature Review
11(3)
 Jan. 2019
emerging Source Citation X-Category, Scopus, WOS
8
Dr. Rabia Asif
Bannu University Research Journal in Islamic Studies (Burjis)
ISSN
2411-4332,2411-4332
Relationship between level of education attainment and employee performance: Mediating role of individual religious affiliations
6(1)
Jan-Jun, 2019
Y
9
Dr. Rabia Asif
Journal of Managerial Sciences
ISSN
1992-4364,1998-4642
Estimating the Mediating Role of Organizational Identification in Determining the Relationship Between Qualitative Job Insecurity and Job Performance
13(3)
July, 2019
Y
10
Dr. Rabia Asif
Paradigms
ISSN 2410-0854            PISSN 1996-2800
An Estimation of the Presence of Contagion in Islamic and Conventional Banks of Pakistan Using DCC-GARCH Model
14(1)
March, 2020
Y (June 2021)
11
Dr. Rabia Asif
NUML International Journal of Business & Management
ISSN
2410- 5392,2521-473X
Impact of Consumer Preference on Brand Loyalty: Mediating Role of Advertisement Effectiveness
15(2)
Dec. 2020
Y
12
Dr. Rabia Asif
Academy of Accounting and Financial Studies Journal
ISSN
1528-2635,1096-3685
Exploring the Relationship between Employees Turnover and Corporate Social Responsibility: A Case Study of Banking Sector in Pakistan
25(2)
27 Dec. 2021
Y, Scopus Index
13
Dr. Rabia Asif
Journal of Finance and Accounting Research
ISSN
2617-2232,2663-838X
Testing the Existence of the January Effect in Developed Economies
3(2)
27 Dec, 2021
Y
14
Dr. Rabia Asif
Iqra Journal of Business and Management
ISSN: 2663-7693,2663-7707
A Comparative Investigation into the Financial Performance of Banking Industry of Pakistan during COVID-19
5(II)
May, 2021
Y
15
Dr. Rabia Asif
Journal of Accounting and Finance in Emerging Economies (Jafee)
ISSN
2519-0318,2518-8488
An Investigation into the Impact of Power Outage on Working Capital Management in Textile Sector of Pakistan
7(4)
Dec, 2021
Y
16
Dr. Rabia Asif
Journal of Management and Research
ISSN (P): 2218-2705  ISSN (E): 2519-7924
Public Service Motivation and Quality of Working Life in Public Institutions: The Moderating Role of P-O Fit
8(2)
2 Dec, 2021
Y
17
Dr. Rabia Asif
International Journal of Trade and Global Markets
ISSN
1742-755X,1742-7541
Does diversification Impact financial stability? Evidence from Islamic and conventional banks
16(1-3)
27 Dec. 2022
Inderscience, X, Scopus
18
Dr. Rabia Asif
Journal of Management and Administrative Sciences (JMAS)
ISSN:2780-7899
Testing the Moderating Role of Online Sales Promotions on the Relation of Service Quality and Customer Satisfaction
2(1)
March, 2022
Y
19
Dr. Rabia Asif
Indian Journal of Commerce and Management Studies
ISSN: 2249-0310, 2229-5674
Policies, Rewards, and Opportunities: Antecedents of Employee Retention
13(1), 18-26.
Jan, 2022
-
20
Dr. Rabia Asif
KASBIT Business Research Journal
ISSN: 1994-1609,2072-8018
Capital Adequacy and Banking Distress: A Case Study of Commercial Banks in Pakistan
15(2), 39-45.
June, 2022
Y
21
Dr. Rabia Asif
Gomal University Journal of Research
ISSN 1019-8180, ISSN 2708-1737
Capturing the Impact of Covid-19 on Construction Projects: A Case Study of Pakistan
37(4), 433-443.
31 Dec, 2021
Y
22
Dr. Rabia Asif
Webology
(ISSN: 1735-188X)
Validating Perry’s Measurement Scale Of Public Service Motivation In A Non-Western Culture: A Prefatory Study
19(3), 1674-1687.
3 Nov, 2022
X, Scopus
23
Dr. Rabia Asif
SAGE Open
ISSN: 2158-2440
The Impact of Sustainable Energy on Liquidity and Financial Performance of the Textile Industry.
12(4)
Oct-Dec, 2022
W, Scopus, WOS
24
Dr. Rabia Asif
Management Science Letters
ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Factors Leading to Failures of Infrastructure Development Projects in Pakisatn: A Systematic Literature Review
13(1), 11-22.
2023
-
25
Dr. Rabia Asif
Journal of Islamic Accounting and Business Research
ISSN
1759-0817,1759-0825
Does trade credit spur performance of the firm: a case study of non-financial firms in Pakistan
14(5), 718-739.
6 June, 2023
X, Scopus, WOS
26
Dr. Rabia Asif
Journal of Excellence in Management Science
2755-3787
Servant Leadership and Employee Well-being in Sustainable Organizations: A Self-Efficacy Perspective
2(2), 100-111.
16 Nov, 2023
Y
27
Dr. Rabia Asif
Journal of Accounting and Finance in Emerging Economies
2519-0318
Investigating the Impact of Derivatives on Stability in the Financial Performance of the Banking Sector of Pakistan
9(3), 329-336.
3 Sep, 2023
Y
28
Dr. Rabia Asif
Conference Proceeding
 
Waqf Investment for Socio-Economic Development: A Bilbliometric and Scientometric Study
 
Nov. 2023
 
29
Dr. Rabia Asif
Journal of Corporate Accounting & Finance
ISSN: 0275-5319
Diversification and Financial Stability: Evidence from Dual Banking Economies
Available at SSRN 4359924.
2024
X, Scopus, WOS
30
Dr. Rabia Asif
 Journal of Asian Development Studies
2304-375X
Exploring the Impact of Digital Signage and Social Media Advertising on Consumer Buying Behavior with Mediated Emotional Processes in Pakistan
13(1), 1147-1160.
March, 2024
Y
31
Dr. Rabia Asif
Journal of Development and Social Sciences
2709-6254
Assessing the Mediating Impact of Work Stressors on the Linkage of
Narcissism and Counterproductive Work Behavior
5(2), 473-487.
8 May, 2024
Y
32
Dr. Rabia Asif
Journal of Islamic Accounting and Business Research
1759-0817
Financial stability nexus of Islamic banks: an influential and intellectual science mapping structure
15(4), 569-589.
29, March 2024
X, Scopus, WOS
33
Dr. Rabia Asif
 Journal of Asian Development Studies,
2304-375X
Impact of Emotional Leadership on Affective Commitment of Teachers Amidst the COVID-19 Global Pandemic: A Moderated and Mediation Model.
13(2), 1248-1261
Jun-24
Y
34
Dr. Rabia Asif
International Journal of Knowledge and Learning.
ISSN: 1741-1017,1741-1009
Linking Knowledge Sharing with Employee Creativity: The Relevance of Organizational Identification 
17(1)
02 September, 2024
X, Scopus, WOS
35
Dr. Rabia Asif
Pakistan Social Science Review
2664-0422, 2664-0430
Impact of Obsessive and Harmonious Work Passion on Job Satisfaction: Moderating Role of Psychological Detachment
8(3), 557-566.
July-September, 2024
Y
36
Dr. Rabia Asif
The Critical Review of Social Sciences Studies
3006-7162
How Macroeconomic Factors Affect the Leverage Behavior? A Model of Asset Light and Fee-Oriented Strategy in the Hospitality Industry.
3(1), 985-1003.
Januray 2025
Y
37
Dr. Rabia Asif
Journal of Innovative Research in Management Sciences
 
Capital Structure Determinants in Pakistan Textile Industry: An Empirical Examination through the Lens of Pecking Order and Trade-Off Theories
6(1).
Jan-June, 2025
Y