BS (4-Year) Mass Communication
Session 2023- onwards
STRUCTURE OF SCHEME OF STUDY
|
Nature of courses |
Number of courses |
Credit hours |
|
General Courses |
|
30 |
|
Disciplinary/ Major |
22 |
80 |
|
Interdisciplinary Courses |
04 |
12 |
|
Field Experience/ Internship |
01 |
03 |
|
Capstone Project |
01 |
03 |
|
Total |
|
128 |
Year 1
Semester-I
|
Course Code |
Title of the Course |
Credit Hours |
|
GEDU-101 |
Functional English |
03 |
|
GEDU-102 |
Islamic Studies or Religious Education/ Ethics |
02 |
|
GEDU-104 |
Application of Information and Communication Technologies |
02 |
|
GEDU-104P |
Application of Information and Communication Technologies (Practical) |
01 |
|
MASC-101 |
Intro to Communication and Mass Media |
03 (03+0) |
|
MASC-102 |
Practical Journalism |
03 |
|
MASC-102P |
Practical Journalism |
01 |
|
|
Total Credits |
15 |
Semester-II
|
Course Code |
Title of the Course |
Credit Hours |
|
GEDU-151 |
Expository English |
03 |
|
GEDU-152 |
Ideology and Constitution of Pakistan |
02 |
|
GEDU-153 |
Quantitative Reasoning-1 |
03 |
|
MASC-151 |
Introduction to PR and Advertising |
03 |
|
MASC-151P |
Introduction to PR and Advertising (Practical) |
01 |
|
MASC-152 |
History of Journalism and Mass Media (Print and Electronic) |
03 |
|
|
Total Credits |
15 |
Year -2
Semester-III
|
Course Code |
Title of the Course |
Credit Hours |
|
GEDU- |
Social Sciences |
02 |
|
GEDU- |
Natural Sciences |
3 (2+1) |
|
GEDU-153 |
Quantitative Reasoning-2 |
03 |
|
MASC-201 |
Introduction to Digital Media |
03 |
|
MASC-201P |
Introduction to Digital Media (Practical) |
01 |
|
MASC-202 |
Media Entrepreneurship |
03 |
|
MASC-202P |
Media Entrepreneurship |
01 |
|
|
Total Credits |
16 |
Semester-IV
|
Course Code |
Title of the Course |
Credit Hours |
|
GEDU- |
Arts and Humanities |
02 |
|
GEDU-251 |
Entrepreneurship |
02 |
|
GEDU-252 |
Civics and Community Engagement |
02 |
|
MASC-251 |
Introduction to TV and Radio |
03 |
|
MASC-251P |
Introduction to TV and Radio (Practical) |
01 |
|
MASC-252 |
Media Laws and Ethics |
03 (3+0) |
|
MASC-253 |
Contemporary Media |
03 (3+0) |
|
|
Total Credits |
16 |
Year -3
Semester-V
|
Course Code |
Title of the Course |
Credit Hours |
|
MASC-301 |
Development Communication |
03 |
|
MASC-301P |
Development Communication (Practical) |
01 |
|
MASC-302 |
Communication Theories |
03 (3+0) |
|
MASC-303 |
Video Editing & Graphic Designing |
03 |
|
MASC-303P |
Video Editing & Graphic Designing (Practical) |
01 |
|
Allied |
International Affairs |
03 (3+0) |
|
Allied |
Gender and Media |
03 (3+0) |
|
|
Total Credits |
17 |
Semester-VI
|
Course Code |
Title of the Course |
Credit Hours |
|
MASC-351 |
Research Method-I |
03 (3+0) |
|
MASC-352 |
Media Production Technique |
02 |
|
MASC-352P |
Media Production Technique (Practical) |
02 |
|
MASC-353 |
Photojournalism |
03 |
|
MASC-353P |
Photojournalism (Practical) |
01 |
|
Allied |
Sociology of Media and Culture |
03 (3+0) |
|
Allied |
Basic statistical inference |
03 (3+0) |
|
|
Total Credits |
17 |
Year -4
Semester-VII
|
Course Code |
Title of the Course |
Credit Hours |
|
MASC-401 |
Research Method-II |
03 |
|
MASC-402 |
Advertising and Marketing Communication |
02 |
|
MASC-402 P |
Advertising and Marketing Communication (Practical) |
02 |
|
MASC-403 |
Practices of Public Relations |
02 |
|
MASC-403P |
Practices of Public Relations (Practical) |
02 |
|
MASC-404 |
Social Media Strategies |
03 (3+0) |
|
MASC-498 |
Internship / Field experience |
03 (3+0) |
|
|
Total Credits |
17 |
Semester-VIII
|
Course Code |
Title of the Course |
Credit Hours |
|
MASC-451 |
TV Production |
02 |
|
MASC-451P |
TV Production (Practical) |
02 |
|
MASC-452 |
Radio Broadcast |
02 |
|
MASC-452P |
Radio Broadcast (Practical) |
02 |
|
MASC-453 |
Digital Media |
02 |
|
MASC-453P |
Digital Media (Practical) |
02 |
|
MASC-499 |
Thesis/ Capstone Project |
03 |
|
|
Total Credits |
15 |
TOTAL Hours 15+15+16+16+17+17+17+15 = 128 CR
List of Minors for student of BS Mass Communication
Students of BS Mass Communication may opt one or two of the following minors as per availability of the resources and offering of concerned department.
List of Minors
- Minor in Gender Studies
- Minor in Sociology
- Minor in Psychology
- Minor in Social Work
- Minor in Economics
- Minor in IR
- Minor in Political Science
- Minor in English
- Minor in Urdu
- Minor in Management Science
- Minor in IT
- Minor in Graphic Designing
Scheme of Studies
Minor in Mass Communication
Students will complete one pre-requisite course and then will opt any two courses depending on the availability of the resources.
|
Title of the Course |
Credit Hours |
|
Prerequisite: Media production and Techniques |
04 (2+2) |
|
Advertising and Marketing Communication |
04 (2+2) |
|
Practices of PR |
04 (2+2) |
|
TV Production |
04 (2+2) |
|
Radio Broadcast |
04 (2+2) |
|
Digital Media |
04 (2+2) |
Scheme of Studies
Allied Course from Department Of Mass Communication
|
Course Code |
Title of the Course |
Credit Hours |
|
MC/Min-202 |
Media and Information Literacy |
03 (3+0) |
|
Course Code |
Title of the Course |
Credit Hours |
|
|
1st Semester |
|
|
MASC-601 |
Communication Research Methods-I |
3 |
|
MASC-602 |
Managing Information |
3 |
|
MASC-603 |
Approaches to Mass Communication Studies-I |
3 |
|
MASC-604 |
International Communication |
3 |
|
|
Total |
12 |
|
|
2nd Semester |
|
|
MASC-651 |
Communication Research Methods-II |
3 |
|
MASC-652 |
Approaches to Mass Communication Studies-II |
3 |
|
MASC-653 |
Advanced Development Communication |
3 |
|
MASC-654 |
Media, Culture and Society |
3 |
|
|
Total |
12 |
|
|
3rd Semester &4th Semester |
|
|
MASC-701 |
Inferential Statistics |
3 |
|
MASC-702 |
Research Debates |
3 |
|
MASC-799 |
Research Thesis |
6 |
|
|
Total |
12 |
|
|
Total Credit Hours |
36 |
|
Course Code |
Title of the Course |
Credit Hours |
|
|
1st Semester |
|
|
MASC-601 |
Communication Research Methods-I |
3 |
|
MASC-602 |
Managing Information |
3 |
|
MASC-605 |
Theory, Practice and Case Studies of Public Relations |
3 |
|
MASC-606 |
Theory, Practice and Case Studies of Advertising |
3 |
|
|
Total |
12 |
|
|
2nd Semester |
|
|
MASC-651 |
Communication Research Methods-II |
3 |
|
MASC-655 |
Radio: Writing and Production Techniques |
3 |
|
MASC-656 |
TV: Writing and Production Techniques |
3 |
|
MASC-657 |
Digital Media: Production and Entrepreneurial Techniques |
3 |
|
|
Total |
12 |
|
|
3rd Semester &4th Semester |
|
|
MASC-701 |
Inferential Statistics |
3 |
|
MASC-789 |
Internship |
2 |
|
MASC-799 |
Research Thesis |
10 |
|
|
Total |
12 |
|
|
Total Credit Hours |
36 |
|
Semester -I |
||
|
Course Code |
Title of the Course |
Credit Hours |
|
MC-701 |
Research Debates |
3 |
|
MC-702 |
Managing Information |
3 |
|
MC-703 |
Tools & Skills of Social Sciences Research |
3 |
|
|
||
List of Optional Courses
|
Course Code |
Title of the Course |
Credit Hours |
|
MC-706 |
Political Communication |
3 |
|
MC-707 |
Regulating Media in 21st Centaury; Various Perspectives (Global, National and Regional) |
3 |
|
MC-708 |
Gender and Media |
3 |
|
MC-709 |
Media Sociology |
3 |
|
MC-710 |
Interpersonal Communication: Theoretical Developments |
3 |
|
MC-711 |
Digital Media |
3 |
|
|
Semester - II |
|
|
Course Code |
Title of the Course |
Credit Hours |
|
MC-704 |
Writing Workshop |
3 |
|
MC-705 |
Research Practicum |
3 |
|
MC-7* |
Optional Course (Choose from Annexure-A) |
3 |