Department of Mass Communication

Scheme of Studies

BS (4-Year) Mass Communication

Session 2023- onwards

STRUCTURE OF SCHEME OF STUDY

Nature of courses

Number of courses

Credit hours

General Courses

 

30

Disciplinary/ Major

22

80

Interdisciplinary Courses

04

12

Field Experience/ Internship

01

03

Capstone Project

01

03

Total

 

128

Year 1 

Semester-I

Course Code

Title of the Course

Credit Hours

GEDU-101

Functional English

03

GEDU-102

Islamic Studies or Religious Education/ Ethics

02

GEDU-104

Application of Information and Communication Technologies

02

GEDU-104P

Application of Information and Communication Technologies (Practical)

01

MASC-101

Intro to Communication and Mass Media

03 (03+0)

MASC-102

Practical Journalism

03

MASC-102P

Practical Journalism

01

 

Total Credits

15

Semester-II

Course Code

Title of the Course

Credit Hours

GEDU-151

Expository English

03

GEDU-152

Ideology and Constitution of Pakistan

02

GEDU-153

Quantitative Reasoning-1

03

MASC-151

Introduction to PR and Advertising

03

MASC-151P

Introduction to PR and Advertising (Practical)

01

MASC-152

History of Journalism and Mass Media (Print and Electronic)

03

 

Total Credits

15

Year -2

Semester-III

Course Code

Title of the Course

Credit Hours

GEDU-

Social Sciences

02

GEDU-

Natural Sciences

3 (2+1)

GEDU-153

Quantitative Reasoning-2

03

MASC-201

Introduction to Digital Media

03

MASC-201P

Introduction to Digital Media (Practical)

01

MASC-202

Media Entrepreneurship

03

MASC-202P

Media Entrepreneurship

01

 

Total Credits

16

Semester-IV

Course Code

Title of the Course

Credit Hours

GEDU-

Arts and Humanities

02

GEDU-251

Entrepreneurship

02

GEDU-252

Civics and Community Engagement

02

MASC-251

Introduction to TV and Radio

03

MASC-251P

Introduction to TV and Radio (Practical)

01

MASC-252

Media Laws and Ethics

03 (3+0)

MASC-253

Contemporary Media

03 (3+0)

 

Total Credits

16

Year -3 

Semester-V

Course Code

Title of the Course

Credit Hours

MASC-301

Development Communication

03

MASC-301P

Development Communication (Practical)

01

MASC-302

Communication Theories

03 (3+0)

MASC-303

Video Editing & Graphic Designing

03

MASC-303P

Video Editing & Graphic Designing (Practical)

01

Allied

International Affairs

03 (3+0)

Allied

Gender and Media

03 (3+0)

 

Total Credits

17

Semester-VI

Course Code

Title of the Course

Credit Hours

MASC-351

Research Method-I

03 (3+0)

MASC-352

Media Production Technique

02

MASC-352P

Media Production Technique (Practical)

02

MASC-353

Photojournalism

03

MASC-353P

Photojournalism (Practical)

01

Allied

Sociology of Media and Culture

03 (3+0)

Allied

Basic statistical inference

03 (3+0)

 

Total Credits

17

Year -4

Semester-VII

Course Code

Title of the Course

Credit Hours

MASC-401

Research Method-II

03

MASC-402

Advertising and Marketing Communication

02

MASC-402 P

Advertising and Marketing Communication (Practical)

02

MASC-403

Practices of Public Relations

02

MASC-403P

Practices of Public Relations (Practical)

02

MASC-404

Social Media Strategies

03 (3+0)

MASC-498

Internship / Field experience

03 (3+0)

 

Total Credits

17

Semester-VIII

Course Code

Title of the Course

Credit Hours

MASC-451

TV Production

02

MASC-451P

TV Production (Practical)

02

MASC-452

Radio Broadcast

02

MASC-452P

Radio Broadcast (Practical)

02

MASC-453

Digital Media

02

MASC-453P

Digital Media (Practical)

02

MASC-499

Thesis/ Capstone Project

03

 

Total Credits

15

TOTAL Hours 15+15+16+16+17+17+17+15 = 128 CR

List of Minors for student of BS Mass Communication

Students of BS Mass Communication may opt one or two of the following minors as per availability of the resources and offering of concerned department.

List of Minors

  1. Minor in Gender Studies
  2. Minor in Sociology
  3. Minor in Psychology
  4. Minor in Social Work
  5. Minor in Economics
  6. Minor in IR
  7. Minor in Political Science
  8. Minor in English
  9. Minor in Urdu
  10. Minor in Management Science
  11. Minor in IT
  12. Minor in Graphic Designing

Scheme of Studies

Minor in Mass Communication

Students will complete one pre-requisite course and then will opt any two courses depending on the availability of the resources.

Title of the Course

Credit Hours

Prerequisite:

Media production and Techniques

 

04 (2+2)

Advertising and Marketing Communication

04 (2+2)

Practices of PR

04 (2+2)

TV Production

04 (2+2)

Radio Broadcast

04 (2+2)

Digital Media

04 (2+2)

Scheme of Studies

Allied Course from Department Of Mass Communication

Course Code

Title of the Course

Credit Hours

MC/Min-202

Media and Information Literacy

03 (3+0)

MS in Mass Communication
Session 2024-2026
Scheme of Study
Research Track

Course Code

Title of the Course

Credit Hours

 

1st Semester

 

MASC-601

Communication Research Methods-I

3

MASC-602

Managing Information 

3

MASC-603

Approaches to Mass Communication Studies-I

3

MASC-604

International Communication

3

 

Total

12

 

2nd  Semester

 

MASC-651

Communication Research Methods-II

3

MASC-652

Approaches to Mass Communication Studies-II

3

MASC-653

Advanced Development Communication

3

MASC-654

Media, Culture and Society

3

 

Total

12

 

3rd Semester &4th Semester

 

MASC-701

Inferential Statistics

3

MASC-702

Research Debates

3

MASC-799

Research Thesis

6

 

Total

12

 

Total Credit Hours

36

 
Professional Track
 

Course Code

Title of the Course

Credit Hours

 

1st Semester

 

MASC-601

Communication Research Methods-I

3

MASC-602

Managing Information 

3

MASC-605

Theory, Practice and Case Studies of Public Relations

3

MASC-606

Theory, Practice and Case Studies of Advertising

3

 

Total

12

 

2nd  Semester

 

MASC-651

Communication Research Methods-II

3

MASC-655

Radio: Writing and Production Techniques

3

MASC-656

TV: Writing and Production Techniques

3

MASC-657

Digital Media: Production and Entrepreneurial Techniques

3

 

Total

12

 

3rd Semester &4th Semester

 

MASC-701

Inferential Statistics

3

MASC-789

Internship

2

MASC-799

Research Thesis

10

 

Total

12

 

Total Credit Hours

36

Semester -I

Course Code

Title of the Course

Credit Hours

MC-701

Research Debates

3

MC-702

Managing Information

3

MC-703

Tools & Skills of Social Sciences Research

3

 

List of Optional Courses

Course Code

Title of the Course

Credit Hours

MC-706

Political Communication

3

MC-707

Regulating Media in 21st Centaury; Various Perspectives (Global, National and Regional)

3

MC-708

Gender and Media

3

MC-709

Media Sociology

3

MC-710

Interpersonal Communication: Theoretical Developments

3

MC-711

Digital Media

3

 

Semester - II

 

Course Code

Title of the Course

Credit Hours

MC-704

Writing Workshop

3

MC-705

Research Practicum

3

MC-7*

Optional Course (Choose from Annexure-A)

3