Department of Mass Communication

Dr. Sehrish Mushtaq

Dr. Sehrish Mushtaq
Dr. Sehrish Mushtaq

Assistant Professor
Department of Mass Communication
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Academic Qualification

  • 26 Feb, 2020                      Ph.D. in Media & Communication, Technische Universität Dresden (TUD), Germany (Magna Cum Laude (High Distinction) Area of Research: Peace Journalism & Conflict Reporting)
  • 2013-2014                          Coursework of PhD (Media & Communication), Beaconhouse National University (BNU), Lahore, Pakistan.
  • (CGPA: 3.61 / 4.0 and Grade: A-)
  • 2010-2012                          Master of Philosophy /MPhil. (Media Studies), Kinnaird College for Women, Lahore, Pakistan.
  • (First Position, CGPA: 3.76 / 4.0 and Grade: A)
  • 2002-2004                          M.A (Mass Communication), University of the Punjab, Lahore, Pakistan (CGPA: 3.57/ 4.0 and Grade: A)

Teaching Experience

  • 01.04.2015 - to date          Lecturer in Mass Communication Department, Lahore College for Women University, Lahore.

  • 04.09.2012 - 31.05.2015 Lecturer in Mass Communication Department, Forman Christian College (A Chartered University)

  • 01.03.2012 - 01.04.2012 Visiting Lecturer in School of Creative Arts, University of Lahore. 21.11.2011 - 01.04.2012 Visiting Lecturer in Department of Mass Communication, Central College, Lahore

  • 01.10.2011 - 01.03.2012 Visiting Lecturer in School of Creative Arts, University of Lahore. 01.04.2010 - 30.04.2011 Visiting Lecturer in Department of Mass Communication, Superior University of Lahore.

  • 03.09.2008 - 05.09.2011 Lecturer of Media Studies, Beaconhouse School, Lahore

  • 04.01.2005 - 10.05.2005 Visiting Lecturer in Department of Mass Communication, Iqra University, Lahore.

  • 06.09.2005 - 10.01.2006 Visiting Lecturer in Department of Mass Communication, Iqra University, Lahore.

Professional Experience

  • 15.11.2005 – 29.09.2010 Producer/Director Programs, Pakistan Television (PTV), Lahore
  • 01.03.2004 – 01.07.2004 Radio Producer, F.M 104.6, University of The Punjab, Lahore.


  • 12.03.2018 to 30.09.2021 International Communication Association (ICA), Washington, DC, USA. 06.07.2018 to 01.02.2019 European Communication Research & Education Association, Belgium

Awards & Distinctions 


Magna Cum Laude (High Distinction) in PhD, Technische Universität


Dresden (TUD), Germany


Naomi C. Turner Prize for Best Conference Paper at 70th Annual


Conference of WAPOR, Lisbon, Portugal.


1st Position in M.Phil (Media Studies), Kinnaird College for Women,




1st Prize for Best Short Film in Kinnaird Film Festival


Award for Best Drama Producer at Pakistan Television (PTV)


Regional Awards for drama titled “Taangh”.


Nomination for Best Producer General Programmes for PTV Regional



Media & Research Courses

12 April 2018                     PhD Course: Media Systems, USI, Switzerland & Università di Perugia, Italy.

  • 30 May 2017                      PhD Course: Analysis in Qualitative Research, Aarhus University, Denmark.
  • 26 Aug. 2016                     PhD Course: Media, Opinion and Political Behavior, NTNU, Norway. Sep. 2013- Aug. 2014               PhD Coursework of Mass Communication (One Year), Beaconhouse
  • National University, Lahore, Pakistan. (CGPA: 3.61 / 4.0. Grade: A-)
  • 24 July 2012                      Data Analysis in Research using SPSS (1 Month), NUML, Lahore campus.
  • 10 June 2011                    Social Filmmaking (3 Months), Silcreation (NGO), Finland. (Grade: A) 10 Dec. 2005                           TV Production, Pakistan Television (PTV) Academy, Islamabad.
  • 01 Oct. 2005                       Video Production, National College of Arts (NCA), Lahore city, Pakistan. 
Other Courses (Online)
  • 01 Oct. 2014                       The Camera Never Lies (6 Weeks), University of London, UK &
  • 22 Aug. 2014                     Questionnaire Design for Social Surveys (6 Weeks), University of Michigan, USA &
  • 14 July. 2014                     Understanding Research Methods (6 Weeks), University of London, UK &
  • 10 June 2014                    Marriage & the Movies (6 Weeks), Wesleyan University, USA &
  • 29 Apr. 2014                      Scandinavian Film and TV (5 Weeks), University of Copenhagen &
  • 07 Mar. 2014                      Introduction to Communication Sciences (7 Weeks), University of Amsterdam &
  • 2013                                    Statistics in Education for Mere Mortals, University of Georgia, USA &

    Other Courses

    25 July, 2016                     German language course - Beginners’ level (3 Months), TUDIAS, Dresden, Germany.

    PhD Workshops at the Graduate Academy, TUD, Germany.

  • Dec. 2018                           Introducing R as a Flexible Tool for Statistical Analyses (2 Days)
  • Nov. 2018                           How to Become a Professor - How to Structure your Post-doc (2 Days) June 2017                          Networking at Conferences (1 Day)
  • June 2017                          Research Data Management (1 Day)
  • March 2017                        Grant Writing (2 Days)
  • Nov. & Dec. 2016              Poster Session Compact: From Design to Presentation (2 Days) Nov. 2016                           Introduction of Quantitative Methods in Social Science (2 Days)
  • Oct. 2016                            Methods of Social Research- Preparing and Conducting Interviews (2 Days) Apr. & June 2016  Research Design and Choice of Methods in Social Science (2 Days)
  • Apr. & June 2016              Writing and Publishing Research (4 Days)
  • Mar. 2016                           Academic Presentations with an Impact - Skills Training (2 Days)
  • Other workshop and Seminars

  • Jan 2013 - Dec2014         Learning Group participation, organized by Centre for Learning and Teaching, FC College University.
  • July 2014                            Research and Publishing in Humanities and Social Sciences (2 days), FC College University, Lahore, July 7-8, 2014.
  • March 2014                        Mixed Methods in Social Sciences Research: The Concept and Practice (1 day), FC College University, Lahore.
  • Oct. 2013                            Planning for Research: A Conceptual Framework (1 day), FC College University, Lahore
  • July 2013                            How to Publish Your Research (1 day), FC College University
  • July 2013                            Qualitative Research Methods: Focus on Tools of Research (1 day), FC College University
  • July 2013                            Structure of a Research Paper (1 day), FC College University Feb. 2013                                    Writing Professional Goals (1 day), FC College University.
  • Feb. 2013                           Issues and Challenges in Education (2 days), Kinnaird College for Women, Lahore.
  • April 2011                           Publishing Your Research (1 day), Institute of Research Promotion in collaboration with Beaconhouse National University, Lahore.
  • Aug. 2007                           Activating Media in Combating Worst forms of Child Labour in Pakistan by International Labour Organisation (ILO) & Information Ministry of Pakistan.
  • Independent Films

  • 2012                                    Subah Honay Tak, a short film based on a short story written by famous Indian short story writer Mr. Balraj Manra.
  • 2011                                    Tormented Souls, a documentary film about problems faced by lower-middle class Pakistani women and home-based workers.
  • Presentation of Short Films in Festivals

  • 2013                                    Certificate of Participation. Presented short film at 3rd Rafi Peer International Film Festival, Lahore, Pakistan.
  • 2012                                    Nominated for Best Short Film “Subah Honay Tak” at FiLUMS - International Film Festival, LUMS university, Lahore, Pakistan.
  • 2012                                    Certificate of Participation in the Short Movie Competition: All Pakistan Tech & Arts Festival, Government College University, Lahore.
  • TV Productions

  • (Online Channel:
  • 2009                                    Taangh (A Punjabi drama for the regional series “Jag-Beeti” of PTV) Dec. 2005                                    Khush-Qismat Larka (A Short Film) for PTV Academy, Islamabad. 2007                                             Frame (Magazine show of 26 episodes on Hollywood, Lollywood &
  • cinemas around the world)
  • 2006                                    Funkada (A program of 13 episodes, based on art workshops conducted by famous visual artists)
  • 2008                                    Zahoor-ul-Akhlaque: An Artist (A Portrait Documentary)
  • 2010                                    Sitaaron Pe Jo Daltay Hain Kamand (A special program on the birth anniversary of national poet Sir Dr. Allama Iqbal)
  • 2008                                    Red Carpet of “Dil Se” (Red carpet of Valentine’s day show “Dil se”)
  • 2006                                    Ki Kenday Oo (A Punjabi road show of 13 episodes related to youth issues)
  • 2006                                    Aao Bacho Suno Kahani (A children drama series of 26 episodes)
  • 2006                                    Cultural    Round   up    (Cultural   Feature   Reports   for    the    Live Transmissions of Sunday Lounge & Rising Pakistan)
Co-Productions in PTV
  • 2007                                    Chor Do (Mini Drama Serial on Eid written by Anwar Maqsood; Co- Produced with Mr. Farrukh Bashir)
  • 2007                                    Bazm-e-Tariq Aziz Show (Show on the 45th Anniversary of PTV; Co- Produced with Mr. Basharat Khan.)
  • 2008                                    Chand Raat Transmission (A Special transmission on Chand Raat)
  • 2008                                    60 Year of Pakistani Cinema (A Special Eid show giving tribute to Pakistani Cinema.)
  • 2008                                    Dil Se (Dil Se was a special show for Valentine’s Day.)
  • 2006                                    Muhammad Ali Transmission (A live transmission on death of Film Star Mr. Muhammad Ali.)
  • Thesis Supervised at LCWU

    7 MS and 11 BS theses, 3 of MS theses are under progress currently.

    Projects Produced under my Supervision at F.C. College University, Lahore

  • Around 40 documentaries, 20 short films and 30 news reports at Under Graduate level.
  • Projects Produced under my Supervision in Beaconhouse School, Defence Lahore

  • Designing, packaging, drafting, and editing of around 26 magazines and 3
  • 10 music videos, 3 TV advertisements, 2 Teaser Trailers for Films & 8 Openings 
  • Technical Expertise

    • Command over Editing Softwares:
    (Adobe Premier, Adobe Audition, Avid Express, Adobe Photoshop, and Final Cut Pro)
    • Command over Video Cameras

Research Papers

  • Dec. 2018                           Mushtaq, S., Baig, F., & Suleman, M. B. (2018). Political Efficacy and Patterns of Online and Traditional Media Consumption among University Students. Journal of Political Studies, 25(2), 167-179. (HEC Category: X)
  • June 2018                          Mushtaq, I., Baig, F., & Mushtaq, S. (2018). The Role of Political Parties in Political Development of Pakistan. Pakistan Vision, 19(1), 176-190. (HEC Category: Y)
  • 2016                                    Mushtaq, S. & Baig, F. (2016). Indian Media System: An Application of Comparative Media Approach. South Asian Studies, 31(2), 45-63. (HEC Category: X)
  • 2016                                    Mushtaq, S., Baig, F., & Iftikhar, G. (2016). Exploring Transition in Indian Perspective about Kashmir Issue through Its Mainstream Cinema, 1992- 2015. Pakistan Vision, 17(1), 172-189. (HEC Category: Y)
  • 2015                                    Mushtaq, S. & Baig, F. (2015). The Relationship of TV News Channels Consumption with Political Participation, Political Knowledge and Civic Engagement. Asian Social Science, 11(12), 46-54. (Peer reviewed)
  • 2015                                    Mushtaq, S. & Baig, F. (2015). Reporting Pak-Afghan Relations: A Comparative Analysis of Pakistani and Afghan Media. Journal of Research Society of Pakistan, 52(2), 33-42. (HEC Category: Y)

Book Chapter

  • Jan 2022                            Mushtaq, S., Baig, F. (2022). Reclaiming Public and Digital Spaces: Conundrum of Acceptance for Feminist Movement in Pakistan. In E. Tomalin & C. Starkey (Eds.), Religions, Gender and Society. UK: Routledge.

Research Papers for International Conferences

  • 27-31 May 2021                Mushtaq, S., & Baig, F. (2021). Pakistani Women Activism in Public and Digital Spaces: Understanding issues and Narratives of New Wave of Feminist Movement. Presented at the virtual 71st Annual International Communication Association (ICA) Conference.
  • 11-15 July 2021                Mushtaq, S., & Baig, F. (2021). Factors influencing journalists of rival countries: The case of conflict reporting in India and Pakistan. Presented at the International Association for Media and Communication Research (IAMCR) Conference, Nairobi, Kenya.
  • 11-15 July 2021                Mushtaq, S., Baig, F., & Hassan, T. (2021). Attachment or detachment in Conflict Reporting? Examining the Relation of Peace Journalism and Objectivity. Presented at the International Association for Media and Communication Research (IAMCR) Conference, Nairobi, Kenya.
  • 07-11 July 2019                Baig, F., & Mushtaq, S. (2019). How real is the perceived media bias? Selective exposure of audience to partisan media. Presented at the International Association for Media and Communication Research (IAMCR) conference, Madrid, Spain.
  • 24-28 May 2018                Baig, F. & Mushtaq, S. (2018). Media in Theocratic Democracy: The Case of Iranian Media System in Comparative Perspective. Presented at the 68th International Communication Association (ICA), Prague, Czech Republic.
  • 27-29 Sep. 2017                Baig, F. & Mushtaq, S. (2017). Media Partisanship, Political Rhetoric and Polarized Public Opinion on Social Media. Paper presented at 3rd Annual International Journal of Press/Politics (IJPP) Conference organized by the Reuters Institute for the Study of Journalism, University of Oxford, UK.
  • 15-17 July, 2017               Mushtaq, S. & Baig, F. (2017). Media Partisanship and Polarized Public Opinion on Social Media. Paper presented at the 70th Annual Conference of World Association for Public Opinion Research (WAPOR), Lisbon, Portugal.

Research Poster for International Conference

  • 31 Oct.- 3 Nov. 2018         Mushtaq, S. & Baig, F. (2018). Exploring War and Peace Orientation and Indexing Pattern in the Coverage of Conflicts between India and Pakistan. Presented at the ECREA-2018: 7th European Communication Conference, Lugano, Switzerland.

Research Grants & Scholarships


  • Sep. 2015 to Aug. 2019   Scholarship for PhD from Higher Education Commission (HEC) of Pakistan under faculty development program, LCWU, Pakistan.
  • Oct. 2016       Travel Grant for research stay abroad, Gesellschaft von Freunden und Förderern der TUD