Department of Mass Communication

Dr. Zaeem Yasin

Dr. Zaeem Yasin
Dr. Zaeem Yasin

Assistant Professor 
Department of Mass Communication
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Qualification

  • PhD in Communication Studies (2019)
    Institute of Communication Studies 
    University of the Punjab, Lahore
  • M.Phil in Mass Communication (2005)
    Institute of Communication Studies
    University of the Punjab, Lahore
  • Masters in Mass Communication (2002)
    Institute of Communication Studies 
    University of the Punjab, Lahore

Teaching Experience

  • Assistant Professor  in Department of Mass Communication
    Lahore College for Women University Lahore since 2019 
  • Lecturer in Department of Mass Communication
    Lahore College for Women University Lahore (2008-2019) 
  • Visiting Faculty Member in Department of Gender Studies
    Lahore College for Women University Lahore (2006 – 2009) 
  • Visiting Faculty Member in School of Media & Communication
    Beacon house National University Lahore since 2020 
  • Visiting Faculty Member in Department of Media Studies
    Kinnaird College Lahore since 2015

  • Visiting Faculty Member in School of Media Sciences
    University of Management Sciences Lahore since 2015 
  • Visiting Faculty Member in School of Media Sciences
    University of Central Punjab Lahore since 2016 
  • Visiting Faculty Member in Department of Mass Communication
    Minhaj University Lahore (2013 – 2015) 

  • Visiting Faculty Member in Professional & Management Devolvement Department Punjab Lahore in 2002

Professional Experience

  • 12 years Experience of Audit & Accounts in Directorate General Audit Punjab Lahore
  • Executive Editor of Monthly Magazine “Rule of Law” from 2017 to January 2021

Research Work

  • Role of Interpersonal Communication and Mass media in awareness, prevention & control of HIV/AIDS in Punjab Pakistan (Advisor: Dr. Bushra H. Rehman
  • Inter-Gender Communication Gaps in Educational Institutions: Socio-Economic Perspective (Advisor: Dr. Mughees ud din Sheikh 
  • Gender Inequality: An impediment in the Developmental Projects on Education. (Advisor: Dr. Mughees uddin Sheikh) 
  • Design Communication Strategy of Daily Nawa-i-Waqt Lahore.

Certifications

  • Certification in Communication Skills (2003)
    Kinnaird College Lahore
  • Certification in Interviewing Skills (2003)
    Kinnaird College Lahore

Computer Skills

  • Microsoft Word, Microsoft Excel
  • Photo Express, Power Point, Adobe Premier

Conferences Organized

  • AMCAP-UO-2022 International Media Conference “Health and Well-being in (Post) Pandemic World: Roles and Responsibilities of Media & Communication” Held on 02-03 February 2022 at University of Okara
  • AMCAP-FJWU International Media Conference 2021, "Digital Media Ecologies in the New Normal: Challenges and Opportunities Held on 17-18 February 2021 at Fatima Jinnah Women University Rawalpindi Pakistan.
  • AMCAP International Conference – 2020: Role of Media in Poverty Alleviation & Promoting Social Justice Held on 24-25 February 2020 at Bahira University Karachi Campus
  • AMCAP International Conference – 2019: Media Education in Pakistan: Challenges and Opportunities February 28, 2019 SZABIST, Islamabad Pakistan
  • 1st International Conference on Media & Violent Extremism                   February 26 & 27, 2019 Bahria University, Islamabad Pakistan
  • Women, Media & Transitional Perspectives, 28th Feb – 01st Mar 2018 in Lahore
  • Worlds Trends in Freedom of Expression & Media Development, 27th February 2018 in Lahore 

Conferences Attended

  • International Journalism Conference, 9-11th December 2017 in Lahore

Workshops Organized

  • AMCAP Doctoral Spring School 2022 Held on 06-13 February 2022 at University of the Punjab Lahore Pakistan

  • AMCAP Doctoral Spring School 2021 Held on 20-28 February 2021 at Fatima Jinnah Women University Rawalpindi Pakistan

  • AMCAP Doctoral Spring School 2020 Held on 27 February to 05 March 2020 at University of the Punjab Lahore Pakistan

Paper Presented in Conferences

  • AMCAP-UO-2022 International Media Conference “Health and Well-being in (Post) Pandemic World: Roles and Responsibilities of Media & Communication” Held on 02-03 February 2022 at University of Okara
  • AMCAP-FJWU International Media Conference 2021,"Digital Media Ecologies in the New Normal: Challenges and Opportunities Held on 17-18 February 2021 at Fatima Jinnah Women University Rawalpindi Pakistan
  • AMCAP International Conference – 2020: Role of Media in Poverty Alleviation & Promoting Social Justice Held on 24-25 February 2020 at Bahira University Karachi Campus
  • AMCAP International Conference – 2019: Media Education in Pakistan: Challenges and Opportunities February 28, 2019, SZABIST, Islamabad Pakistan 
  • 1st International Conference on Media & Violent Extremism February 26 & 27, 2019 Bahria University, Islamabad, Pakistan 
  • International Journalism Conference, 9-11th December 2017 in Lahore

Specialization

  • Research Methods
  • Development Communication
  • Media Laws & Ethics
  • Managing Information (APA)
  • Public Relations           

Thesis Supervised

  • At MS/M.Phil Level 35 theses
  • At BS Level           100 + theses

Memberships

  • Association of Media & Communication Academic Professionals
  • International Association of Media & Communication

Extra Curricular Activities

  • I am a good player of Cricket.
  • I have a command on Palmistry, Astrology and Numerology 

Others

  • Member Board of Studies Department of Mass Communication Lahore College for Women University
  • Member of Faculty Board Lahore College for Women University
  • Member Board of Studies Beacon House National University Lahore
  • Member of Editorial Board of Research Journal “AMCAP-Journal of Emerging Social Scientists”
  • External Assessment team member of Directorate of Quality Enhancement Virtual University of Pakistan 
  • Sub-Examiner in BA Journalism University of the Punjab Lahore
  • Paper Setter for MA Mass Communication University of the Punjab Lahore

Publications 

  • Impact of Mobile Application Compatibility, Online Shopping, and Payment on the User Satisfaction in Pakistan Context: Mediating role of Social Networking Site Adoption. Journal of Management Practices, Humanities and Social Sciences 6 (1). 28-39 January 2022. (Y-Category) (3rd Author)
    https://global-jws.com/ojs/index.php/global-jws/article/view/87
  • Social Media, National Security and Perception of Pakistani Millennials Journal of Media Studies 36(1) 15-31 January 2022 (Y-Category) (2nd Author) 

Publications 2021

Publications 2020

Publications 2019

Publications 2016

Publications 2015