Department of Mass Communication

Dr. Zaeem Yasin

Dr. Zaeem Yasin
Dr. Zaeem Yasin

Associate Professor
Department of Mass Communication
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.,
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Qualification

  • PhD in Communication Studies (2019)
    Institute of Communication Studies 
    University of the Punjab, Lahore
  • M.Phil in Mass Communication (2005)
    Institute of Communication Studies
    University of the Punjab, Lahore
  • Masters in Mass Communication (2002)
    Institute of Communication Studies 
    University of the Punjab, Lahore

Teaching Experience

  • Associate Professor in Department of Mass Communication
  • Lahore College for Women University Lahore since 2023

  • Assistant Professor in Department of Mass Communication
  • Lahore College for Women University Lahore since (2019-2023)

  • Lecturer in Department of Mass Communication
  • Lahore College for Women University Lahore (2008-2019)

  • Visiting Faculty Member in Department of Gender Studies
  • Lahore College for Women University Lahore (2006 – 2009)

  • Visiting Faculty Member in Department of Journalism Studies
  • School of Communication Studies University of the Punjab Lahore

  • Visiting Faculty Member in Department of PR & Advertising
  • School of Communication Studies University of the Punjab Lahore

  • Visiting Faculty Member in School of Media & Communication
  • Beacon house National University Lahore

  • Visiting Faculty Member in Department of Media Studies
  • Kinnaird College for Women Lahore

  • Visiting Faculty Member in School of Media Sciences
  • University of Management Sciences Lahore

  • Visiting Faculty Member in School of Media Sciences University of Central Punjab Lahore
  • Visiting Faculty Member in Department of Mass Communication
  • Minhaj University Lahore

  • Visiting Faculty Member in Professional & Management Devolvement Department Punjab Lahore

Professional Experience 

  • 12 years’ Experience of Audit & Accounts in Directorate General Audit Punjab Lahore
  • Executive Editor of Monthly Magazine “Rule of Law” from 2017 to January 2021

Research Work

  • Role of Interpersonal Communication and Mass media in awareness, prevention & control of HIV/AIDS in Punjab Pakistan (Advisor: Dr. Bushra H. Rehman
  • Inter-Gender Communication Gaps in Educational Institutions: Socio-Economic Perspective (Advisor: Dr. Mughees ud din Sheikh 
  • Gender Inequality: An impediment in the Developmental Projects on Education. (Advisor: Dr. Mughees uddin Sheikh) 
  • Design Communication Strategy of Daily Nawa-i-Waqt Lahore.

Certifications

  • Certification in Communication Skills (2003)
    Kinnaird College Lahore
  • Certification in Interviewing Skills (2003)
    Kinnaird College Lahore

Computer Skills

  • Microsoft Word, Microsoft Excel
  • Photo Express, Power Point, Adobe Premier

Conferences Organized

  • AMCAP-PU-2023 International Media Conference “Revisiting Relationship between Journalism(s) and Society in the Digital Age for Common Good.” Held on 08-09 February 2023 at University of Punjab Lahore
  • AMCAP-UO-2022 International Media Conference “Health and Well-being in (Post) Pandemic World: Roles and Responsibilities of Media & Communication” Held on 02-03 February 2022 at University of Okara
  • AMCAP-FJWU International Media Conference 2021, "Digital Media Ecologies in the New Normal: Challenges and Opportunities Held on 17-18 February 2021 at Fatima Jinnah Women University Rawalpindi Pakistan.
  • AMCAP International Conference – 2020: Role of Media in Poverty Alleviation & Promoting Social Justice Held on 24-25 February 2020 at Bahira University Karachi Campus
  • AMCAP International Conference – 2019: Media Education in Pakistan: Challenges and Opportunities February 28, 2019 SZABIST, Islamabad Pakistan
  • 1st International Conference on Media & Violent Extremism                February 26 & 27, 2019 Bahria University, Islamabad Pakistan
  • Women, Media & Transitional Perspectives, 28th Feb – 01st Mar 2018 in Lahore
  • Worlds Trends in Freedom of Expression & Media Development, 27th February 2018 in Lahore 

Conferences Attended

  • 1st International Media and Communication Conference: Two Centuries of Urdu Journalism, 23-25 November 2022 organized by University of Management & Technology Lahore

  • International Journalism Conference, 9-11th December 2017 in PC Lahore

Workshops Organized

  • AMCAP Doctoral Spring School 2023 Held on 11-19 February 2023 at Beaconhouse National University Lahore Pakistan

  • AMCAP Doctoral Spring School 2022 Held on 06-13 February 2022 at University of the Punjab Lahore Pakistan

  • AMCAP Doctoral Spring School 2021 Held on 20-28 February 2021 at Fatima Jinnah Women University Rawalpindi Pakistan

  • AMCAP Doctoral Spring School 2020 Held on 27 February to 05 March 2020 at University of the Punjab Lahore Pakistan

Paper Presented in Conferences

  • AMCAP-PU-2023 International Media Conference “Revisiting Relationship between Journalism(s) and Society in the Digital Age for Common Good.” Held on 08-09 February 2023 at University of Punjab Lahore
  • AMCAP-UO-2022 International Media Conference “Health and Well-being in (Post) Pandemic World: Roles and Responsibilities of Media & Communication” Held on 02-03 February 2022 at University of Okara
  • AMCAP-FJWU International Media Conference 2021,"Digital Media Ecologies in the New Normal: Challenges and Opportunities Held on 17-18 February 2021 at Fatima Jinnah Women University Rawalpindi Pakistan
  • AMCAP International Conference – 2020: Role of Media in Poverty Alleviation & Promoting Social Justice Held on 24-25 February 2020 at Bahira University Karachi Campus
  • AMCAP International Conference – 2019: Media Education in Pakistan: Challenges and Opportunities February 28, 2019, SZABIST, Islamabad Pakistan 
  • 1st International Conference on Media & Violent Extremism February 26 & 27, 2019 Bahria University, Islamabad, Pakistan 
  • International Journalism Conference, 9-11th December 2017 in Lahore

Specialization

  • Research Methods
  • Development Communication
  • Media Laws & Ethics
  • Managing Information (APA)
  • Public Relations           

Thesis Supervised

  • At MS/M.Phil Level 35 theses
  • At BS Level           100 + theses

Memberships

  • Association of Media & Communication Academic Professionals
  • International Association of Media & Communication

Extra Curricular Activities

  • I am a good player of Cricket.
  • I have a command on Palmistry, Astrology and Numerology 

Others

  • Member of Faculty Board Lahore College for Women University
     
  • Member Board of Studies Department of Mass Communication Lahore College for Women University 
  • Member Board of Studies Beacon House National University Lahore
     
  • Member of Editorial Board of Research Journal “AMCAP-Journal of Emerging Social Scientists” 
  • External Assessment team member of Directorate of Quality Enhancement Virtual University of Pakistan
     
  • Sub-Examiner in BA Journalism University of the Punjab Lahore
     
  • Paper Setter for MA Mass Communication University of the Punjab Lahore

Publications
Publications 2022

Publications 2021

Publications 2020

Publications 2019

Publications 2016

Publications 2015