Department of Mass Communications

Dr. Zaeem Yasin

Dr. Zaeem Yasin
Dr. Zaeem Yasin

Assistant Professor 
Department of Mass Communications
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Qualification:

  • Ph.D in Communication Studies (2019)
    Institute of Communication Studies 
    University of the Punjab, Lahore 
  • Phil in Mass Communication (2005)
    Institute of Communication Studies 
    University of the Punjab, Lahore 
  • Masters in Mass Communication (2002)
    Institute of Communication Studies 
    University of the Punjab, Lahore

Experience

  • Assistant Professor in Department of Mass Communication
  • Lahore College for Women University Lahore since 2019 

  • Lecturer in Department of Mass Communication
  • Lahore College for Women University Lahore (2008-2019) 

  • Visiting Faculty Member in Department of Gender Studies
  • Lahore College for Women University Lahore (2006 – 2009) 

  • Visiting Faculty Member in School of Media & Communication
  • Beacon house National University Lahore since 2020 

  • Visiting Faculty Member in Department of Media Studies
  • Kinnaird College Lahore since 2015 

  • Visiting Faculty Member in School of Media Sciences
  • University of Management Sciences Lahore since 2015 

  • Visiting Faculty Member in School of Media Sciences University of Central Punjab Lahore since 2016 
  • Visiting Faculty Member in Department of Mass Communication
  • Minhaj University Lahore (2013 – 2015) 

  • Visiting Faculty Member in Professional & Management Devolvement Department Punjab Lahore in 2002

Professional Experience 

  • 12 years Experience of Audit & Accounts in Directorate General Audit Punjab Lahore 
  • Executive Editor of Monthly Magazine “Rule of Law” from 2017 to 2021

Specialization 

  • Research Methods
  • Development Communication
  • Media Laws & Ethics
  • Managing Information (APA)
  • Public Relations 

Thesis Supervised 

  • At MS/M.Phil Level 40 theses
  • At BS Level 100 + theses 

Memberships

  • Association of Media & Communication Academic Professionals 
  • International Association of Media & Communication 

Others: 

  • Member of Editorial Board of Research Journal “AMCAP-Journal of Emerging Social Scientists” 
  • Approved Thesis Supervisor in Superior University Lahore 
  • External Assessment team member of Directorate of Quality Enhancement Virtual University of Pakistan  
  • Sub-Examiner in BA Journalism University of the Punjab Lahore 
  • Paper Setter for MA Mass Communication University of the Punjab Lahore

Certifications 

  • Certification in Communication Skills (2003)
    Kinnaird College Lahore
  • Certification in Interviewing Skills (2003)
    Kinnaird College Lahore

Computer Skills 

  • Microsoft Word, Microsoft Excel
  • Photo Express, Power Point, Adobe Premier 

Conferences Organized & Attended 

  • AMCAP-FJWU International Media Conference 2021,"Digital Media Ecologies in the New Normal: Challenges and Opportunities Held on 17-18 February 2021 at Fatima Jinnah Women University Rawalpindi Pakistan 
  • AMCAP International Conference – 2020: Role of Media in Poverty Alleviation & Promoting Social Justice Held on 24-25 Feburary 2020 at Bahira University Karachi Campus 
  • AMCAP International Conference – 2019: Media Education in Pakistan: Challenges and Opportunities February 28, 2019 SZABIST, Islamabad Pakistan  
  • 1st International Conference on Media & Violent Extremism                February 26 & 27, 2019 Bahria University, Islamabad Pakistan  
  • Women, Media & Transitional Perspectives, 28th Feb – 01st Mar 2018 in Lahore 
  • Worlds Trends in Freedom of Expression & Media Development, 27th February 2018 in Lahore 

Conferences Attended

  • International Journalism Conference, 9-11th December 2017 in Lahore 

Workshops Organized 

  • AMCAP Doctoral Spring School 2021 Held on 20-28 February 2021 at Fatima Jinnah Women University Rawalpindi Pakistan
     
  • AMCAP Doctoral Spring School 2020 Held on 27 February to 05 March 2020 at University of the Punjab Lahore Pakistan 

Paper Presented in Conferences

 

  • AMCAP-FJWU International Media Conference 2021,"Digital Media Ecologies in the New Normal: Challenges and Opportunities Held on 17-18 February 2021 at Fatima Jinnah Women University Rawalpindi Pakistan
     
  • AMCAP International Conference – 2020: Role of Media in Poverty Alleviation & Promoting Social Justice Held on 24-25 Feburary 2020 at Bahira University Karachi Campus
  • AMCAP International Conference – 2019: Media Education in Pakistan: Challenges and Opportunities February 28, 2019 SZABIST, Islamabad Pakistan  
  • 1st International Conference on Media & Violent Extremism                 February 26 & 27, 2019 Bahria University, Islamabad, Pakistan 
  • International Journalism Conference, 9-11th December 2017 in Lahore 

Research Work

  • Role of Interpersonal Communication and Mass media in awareness, prevention & control of HIV/AIDS in Punjab Pakistan (Advisor: Dr. Bushra H. Rehman
  • Inter-Gender Communication Gaps in Educational Institutions: Socio-Economic Perspective (Advisor: Dr. Mughees ud din Sheikh 
  • Gender Inequality: An impediment in the Developmental Projects on Education. (Advisor: Dr. Mughees uddin Sheikh) 
  • Design Communication Strategy of Daily Nawa-i-Waqt Lahore. 

Publications 

  1. Comparative Study Of Peace Process Between And Pakistan And India In The News, Daily Dawn And The Times Of India: A Case Study Of Aman Ki Asha. Journal of Political Studies, 22(1),51-527, January 2015 (X-Category) (2nd Author) 
  1. Women Harassment at Workplace: A Study of Pakistani Television Channels. Global Media Journal Allama Iqbal Open University Islamabad, IX. (I), 1-15 March 2016 (Z-Category) (3rd Author) 
  1. Using Face Book for Government Public Relations Campaigns: Relationship between Information Seeking Attitude and Effectiveness of Public Relations Outcomes for Face Book. Journal of Media Studies 34(1), 41-52, January 2019 (Y-Category) (2nd Author) 
  1. Educational Motives And Perceived Educational Consequences As Predictors Of Facebook Usage Journal of Media Studies 35(2) 1-31 July2020 (Y-Category) (3rd Author) 
  1. Role of Social Media in Democratization in Pakistan: An Analysis of Political Awareness, Efficacy and Participation in Youth. International Review of Social Sciences. 8(9). 144-161. September2020 (Y-Category) (2nd Author) 
  1. Exploring Transgender’s Representation, Perceptions and Experiences: An Analytical Study of Portrayal of Transgenders in Bollywood Movies and Its Effects on Transgender Community of Lahore, Pakistan. Global Mass Communication Review V(III) 95-108 September2020 (Y-Category) (1st Author) 
  1. Representation of China-Pakistan Economic Corridor in Pakistani English Newspapers: A Content Analysis of Dawn, Frontier Post, and The Nation. Global Mass Communication Review 5, 91-105. December 2020 (Y-Category) (3rd Author) 
  1. Role of Key Stakeholders in the Awareness Campaign of Right to Information (RTI) Act, Punjab Journal of Peace, Development and Communication. 4(3), 492-511 December 2020 (Y-Category) (1st Author) 
  1. Arab World’s Criticism On Indian Islamophobia: Understanding Islamic Perspective. Global Political Review. V(IV) 49-56 December 2020 (Y-Category) (1st Author) 
  1. Role Of Interpersonal Communication And Mass Media In Awareness, Prevention And Control Of HIV/Aids In Punjab, Pakistan Journal of Media Studies 36(1), 131-150, January 2021 (Y-Category) (1st Author) 
  1. Social Media and One-Way Flow of Information: A Case Study of Muslims and Non-Muslims Facebook Participation on Paris Attacks. International Review of Social Sciences, 9(3), 70-81, March 2021 (Y-Category) (3rd Author) 
  1. Portrayal of Muslim's Images in International Newspaper’s Blogging Forums and Its Impact on Readers. Journal of Peace, Development and Communication 5(1), 70-81. March 2021 (Y-Category). (1st Author) 
  1. Media Portrayal of Violence against Women; A Case Of Top Rated TV Channels. Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/ Journal of Xi'an Shiyou University, Natural Sciences Edition. DOI: 1673-064X-xsdx-v64-i05-2021.546415, May 2021 (X- Category). (2nd Author) 
  1. Comparative Study of Coverage of Violence against Women in Print Media. International Journal of Innovation, Creativity and Change 15(6), May 2021(W-Category) (2nd Author) 
  1. Transforming Identities and Relations: A Case of Taliban Peace Talks in the Pakistani Press. Humanities and Social Sciences Reviews. 9(3). June 2021. (W-Category) (2nd Author)