Workshop on Startup Business Marketing Strategies and Customer Traction

Date: 30th June 2026

Venue: Microsoft Teams, K-BIC Startup Hall

Timing: 11:00AM – 12:30 PM

Trainer: Mr. Muhammad Ali Malik, Performance Marketing Specialist, HER Beauty 

Khadija-tul-Kubra Business Incubation Centre (K-BIC), Lahore College for Women University (LCWU), organized a training workshop on “Startup Business Marketing Strategies and Customer Traction” on June 30, 2026, from 11:00 AM to 12:30 PM. The session was conducted online through Microsoft Teams.

The training was delivered by Mr. Muhammad Ali Malik, Performance Marketing Specialist at HER Beauty, who shared his professional experience in digital marketing, customer engagement, and business growth.

During the session, Mr. Malik discussed practical marketing strategies that startups can use to promote their products and services, reach potential customers, and increase sales through online platforms. He explained the importance of understanding customer needs, identifying the right target audience, and selecting suitable marketing channels to achieve better business results.

The discussion also covered customer traction, building brand awareness, and using digital marketing tools to attract and retain customers. Participants gained an understanding of how startups can plan their marketing activities, improve their online presence, and develop strategies to grow their customer base.

The training provided K-BIC startups and aspiring entrepreneurs with useful insights into marketing their businesses and reaching customers more effectively. K-BIC, LCWU continues to organize practical training sessions with industry professionals to help startup founders develop the skills needed to establish and grow their businesses.