The Khadija-Tul-Kubra Business Incubation Center (K-BIC) at Lahore College for Women University (LCWU) conducted an online workshop titled "Market Research: Smart Ways to Track Your Competitors" on June 29, 2026. The session was conducted by Ms. Kashaf Khan, Business Development Officer at K-BIC. 

The workshop provided participants with practical insights into essential market research techniques, including validating product markets, sizing markets using TAM, SAM, and SOM frameworks, and mapping competitive positions. Furthermore, attendees learned how to analyze customer interviews to develop sharp, one-page personas and identify real competitors within their respective industries. This initiative reflects K-BIC’s ongoing commitment to equipping students and aspiring entrepreneurs with the data-driven skills necessary to succeed in a competitive business landscape.