On November 21, another talk titled "Careers in Digital Marketing" was arranged under the career talk series by the office of Career Counseling and Job Placement. Mr. Abdullah Arif, CEO and Founder BytheDigital and Rivertech highlighted the importance of digital marketing for bussinessnes. The talk primarily focused on the elements of digital marketing including social media marketing, email/mobile marketing, search engine optimization, reputation marketing and paid search. The talk was very well received by the students. During the Q/A session, students who intend to start  their own businesses asked the speaker on how to make their content engaging and also about best practices to promote one's business.