A Memorandum of Understanding MoU signing ceremony between Nishat and Lahore College for Women University LCWU, Lahore was held in the Syndicate Hall, LCWU.The MoU was formally signed on behalf of Nishat by Mr. Bilal Mukhtar, Chief Brand Officer, and on behalf of LCWU by Prof. Dr. Uzma Quraishi, Vice Chancellor, LCWU. The ceremony was witnessed by Ms. Sidra Khalid, Sr. Manager Marketing & Alumni, Nishat, Mr. Irfan Khalid, Sr. Deputy Manager Marketing, Nishat, Mr. Hammad Tanveer, Assistant Manager Marketing-Digital, Nishat, Prof. Dr. Saima Sharif, Director ORIC, LCWU, and Dr. Sumera Sajjad, Director Student Affairs, LCWU.The collaboration aims to strengthen academia–industry linkages by providing internship opportunities, industry-based projects, and content development support for LCWU students, particularly those from Fine Arts, Graphic Design, Visual Arts, and related disciplines. The partnership is expected to enhance students’ practical skills and create long-term opportunities for collaborative initiatives between the university and industry.